Kubonakala ngathi abafana abavela eTidal abakwazi ukuba lukhetho lokwenyani phakathi kwabasebenzisi abanesivumelwano senkonzo yomculo wokusasaza, nangona benikezela ngenkonzo yabo yoBulunga obuPhezulu, inkonzo exabiso layo liphindwe kabini koko sinokukufumana kuzo zombini iSpotify kunye neApple. Umculo. Inkampani, ehlala isemilebeni yomntu wonke ngenxa yeengxelo eziphikisanayo ezenziwa ngamanye amaxesha ngomnye wabanini bayo, isandula ukubhengeza ukuba UJeff Toig ushiya isikhundla sakhe njengentloko yenkampani. UToig ube liGosa lesithathu lenkampani kule minyaka mibini idlulileyo.
Ngokutsho kweBillboard, uToig washiya isikhundla sakhe ngo-Matshi walo nyaka, emva kokuba inkampani yomculo yokusakaza ifumene inaliti ye-200 yezigidi ezivela kwi-Sprint. Kwingxelo ethunyelwe nguTidal kumajelo eendaba, sinokufunda ukuba kwiiveki ezizayo intloko elandelayo yenkampani iyakubhengezwa ukuba iqhubeke nezicwangciso zokwandisa inkampani. Ngaphambi kokuba uqale ukusebenza eTidal, UToig wayesebenza njengomlawuli wezoshishino kwi-SoundCloud, ngaphezu kokuba ngumsunguli weMuve Music kunye neVirgin Mobile USA.
Iingxaki zemali zikaTidal aziyomfihlo. U-Jay-Z uthenge inkampani nge-56 yezigidi zeedola kwi-2015, elahlekelwa yi-$ 28 yezigidi ngaloo nyaka, kunye ne-10.4 yezigidi kunyaka odlulileyo. Ngelixa ukhuphiswano lwayo okwangoku lukwizigidi ezingama-50 (Spotify) kunye ne-20 (uMculo weApple), amanani amva nje enkampani athi inababhalisi abangaphezu kwesigidi esi-1, amanani akude kakhulu kulawo athi inkampani inezigidi ezi-4 zabasebenzisi. Okwangoku into ebonakala icacile yeyokuba iTidal ibonisile ukuba ayiyazi indlela yokwenza izinto kakuhle kwaye ayiseyiyo inketho kubasebenzisi abonwabela inkonzo yomculo wokusasaza.