Ngaphandle kwento yokuba uthungelwano lwe-microblogging inethiwekhi sesinye sezixhobo eziphambili ezisetyenziswa ziinkampani kunye nabasebenzisi ukugcina unxibelelwano, le nethiwekhi yoluntu iyaqhubeka nokugcina inani elifanayo labasebenzisi kangangeminyaka eliqela engakhange ikwazi ukuyityhila ngaphandle kwazo zonke izinto ezintsha ezithe zaziswa kwiminyaka yakutshanje.
Ukubuya kukaJack Dorsey kwinkampani, wayengomnye wabasunguli, ibe yinto ebangela ukuba inkampani ifune ukuzama ukufikelela kwinani elikhulu labasebenzisi kwaye ngequbuliso iphume kumanani abomvu, nangona eyokuqala ingekaphunyezwa. , kule kota yokugqibela ibiyeyokuqala apho inkampani ekugqibeleni ifumene inzuzo.
UGoogle, iDisney kunye noFacebook bezizezinye zeenkampani ezinomdla wokufumana le nkampani kule minyaka idlulileyo, kodwa ngezizathu ezahlukeneyo, akukho namnye kubo oqinisekisile ngokusemthethweni umdla wabo. Kwiminyaka eli-12 emva kokuzalwa kwakhe, I-Twitter ivale ikota yayo yokuqala ngenzuzo, inzuzo efikelele kwizigidi ezingama-91 zeedola ngexesha elihambelana neenyanga zika-Okthobha ukuya kuDisemba 2017. Amanani athelekiswa ne-167 yezigidi zeedola ezilahlekileyo kwangexesha elifanayo kunyaka ophelileyo.
Kwinkomfa yeziphumo, apho inkampani yabhengeza ezi ziphumo, inkampani ithi Inani labasebenzisi abasebenzayo lenyanga lenyukele kwi-330 yezigidi, amanani anomdla othathela ingqalelo inani labasebenzisi ababhalisiweyo kule nethiwekhi yoluntu. Utshintsho olukhulu lokugqibela olufunyenwe yinethiwekhi yentaka yentaka, siyifumana ekonyukeni kwenani labalinganiswa esinokuthi sichaze ngayo into esifuna ukuyithetha, siphephe ukunciphisa amagama kangangoko kunokwenzeka, njengoko bekunjalo ngaphambili. , kwaye yayiyeyona nto iphambili ku-Twitter ukusukela oko yafika kwintengiso ngo-2006.