U-Eddy Cue wayesele esitsho xa wazisa i-Apple Music. Le nkonzo intsha yokusasaza umculo ayinakunikezelwa kuphela ekunikezeleni umculo kwi-Intanethi, kuba abafana baseCupertino bafuna ukongeza umxholo wokumamela njengokongeza kubo bonke abathandi bomculo. Kwiinyanga ezidlulileyo besele sithethile ngenkqubo eza kuboniswa ngumsasazi weCarpool Karaoke kunye nenyani yomboniso weplanethi yeenkqubo, inkqubo eza kuthi ushicilelo luphele ngoJanuwari ophelileyo kodwa awukabi nawo umhla wokukhutshwa ocwangcisiweyo. Iindaba zamva nje ezinxulumene nomxholo wee-audiovisual ze-Apple Music zifumaneka kuxwebhu lobomi bukaClive Davis.
Njengoko sinokufunda kwiBillboard, uApple uthengile amalungelo kwifilimu ebhaliweyo uClive Davis: Isandi sobomi bethu, uxwebhu olusibonisa ubomi bomvelisi kwishishini lomculo. Olu xwebhu iya kuboniswa kumnyhadala weTribeca kwaye kamva kwiRadio City Music Hall eNew York.
Ifilimu ebhaliweyo ibikhokelwe nguChris Perkel kwaye isekwe kwimbali yobomi bukaClive Davis epapashwe ngo-2013. UClive wayengumongameli weeColumbia Records phakathi kowe-1967 nowe-1975. Emva kwexesha waseka iiRekhodi zika-Artista, awayengumongameli kude kube ngo-2000.
Kungekudala emva kokuseka iRekhodi zikaJ kwaye waba Umphathi omkhulu we-RCA Music Group. Kude ekubeni athathe umhlalaphantsi, uClive okwangoku usebenzela uSony njengegosa eliyintloko loyilo. Kuwo wonke umsebenzi wakhe uClive ubenefuthe elikhulu kwimisebenzi kaWhitney Houston, uBarry Manilow, uAretha Franklin, uAlicia Keys, uAerosmith, uBruce Springsteen nabanye abaninzi.
Okwangoku iApple ayichazanga ukuba kuyenzeka nini ukonwabela olu xwebhu ngeApple Music, kodwa ngokuqinisekileyo, abo banoxanduva lweprojekthi baya kuqala bafune ukuyixhaphaza ngokorhwebo ngazo zonke iindlela ezinokubakho, ngaphambi kokuba bayinike simahla kubo bonke ababhalisile be-Apple Music, ababhalisi abathi ngokwamanani akutshanje badlula kwizigidi ezingama-20.
