Uninzi lwenqaku eliphambili, iApple ihlala ijika iye kubaphathi bayo abaphezulu ukuba babonise okanye bazise ngeendaba ezisilungiselele zona. UTim Cook, njengentloko yenkampani, ujongene nokubonisa onke amagama aphambili enkampani. Kodwa noPhilip W. Schiller, u-Eddy Cue noCraig Federighi bahlala bezinzile kwezi nkcazo nangona uFederighi engakhange abonakale kule yokugqibela. Ngamaxesha athile u-Angela Ahrendts uvele kwilizwi eliphambili kodwa kakhulu ngamaxesha athile. Lowo ubonakala ngathi uyoyika eqongeni nguJony Ive, intloko yoyilo lwazo zonke izixhobo zenkampani kule minyaka idlulileyo. Umsebenzi wakhe ugxile ekuboneleleni ngelizwi-lakhe kwiividiyo eziboniswa yinkampani ngelixa iveza iimveliso zayo.
Ngaphezulu kweminyaka emibini edlulileyo, U-Apple waqesha i-Angel Ahrendts ukuba ithathe indawo ebonakalayo kunye nakwiivenkile ezikwi-Intanethi yenkampani. Kude kube ziintsuku ezimbalwa ezidlulileyo besinokubona kwiwebhusayithi ye-Apple enikezelwe kubaphathi beenkampani indlela isikhundla sika-Ahrendts esibonisa ngayo ukuba wayephethe iivenkile ezikwi-Intanethi, kodwa okwangoku olo lwazi lususiwe, kushiya kuphela uSekela Mongameli oPhezulu wentengiso.
Yonke into ibonakala ibonisa ukuba olu hlengahlengiso lutshintsho nje lobuhle kwaye ii-Ahrendts ziya kuqhubeka nokwenza umsebenzi wakhe njengangaphambili. Olu tshintsho lubonakala lubonisa oko I-Apple ifuna ukudibanisa zombini iivenkile ezikwi-Intanethi nezomzimba kwaye hayi utshintsho kuxanduva luka-Ahrendts, kuba ukuba singena kwibhayiloji yakhe sinokufunda ukuba "uxanduva lwesicwangciso, ukuthengiswa kwezindlu kunye nophuhliso kunye nokusebenza kwevenkile zika-Apple, iivenkile ezikwi-Intanethi kunye namaziko e-Apple onxibelelwano nge-Intanethi".
Ukuba sithathela ingqalelo ukuba ngaphezulu kwenyanga ephelileyo U-Apple waqala ukususa igama elithi Ivenkile kwiivenkile kwiwebhusayithiKuyaqondakala ukuba olu tshintsho luyinxalenye yoluhlengahlengiso lwentengiso, ekunokuthi kusizise isimanga esingaqhelekanga.
Olu hlobo lweendaba lolwenzelwe nje ukugcwalisa indawo ... kuba ndiyazibuza ukuba ngubani oza kuba nomdla kolu hlobo lwento
Ngokuqhelekileyo malunga noJony Ive, ubuso bakhe kufuneka bube neentloni kwimbonakalo eyintlekele ye-iphone / ipad evela kwi-ios 7.