Kwiinyanga ezidlulileyo sibonile ukuba umatshini uApple acwangcise ukuba ngumboneleli womxholo ngokusasaza, wenza utyikityo lwazo zonke iintlobo zabantu ezinxulumene namanye amaqonga okanye iinkampani ezinkulu zemveliso ezinje ngeSony, ukongeza kwizivumelwano zokuvala zento ziya kuba luthotho lwakhe lokuqala kwimveliso yakhe.
Kodwa oko akuthethi ukuba ishiya ecaleni onke amanye amaqonga, kuba ngokweMagazini eyahlukeneyo, uApple uqeshe intatheli uAlex Gale, intatheli iya kuba lilungu lokuququzelela lonke iqela labahleli be-Apple elinxulumene nomculo kunye namaqonga ayo, angala Apple Music, Beats 1 kunye iTunes.
Ngaphambi kokujoyina, okuza kubakho ngoMvulo olandelayo, UGale usebenze kwiBillboard, Vibe, XXL kunye neComplex magazine, njengomhleli ngaphandle kokufumana nasiphi na isikhundla soxanduva olukhulu. Ngaphakathi kweApple, uJen Robbins, okwangoku ongumlawuli weeprojekthi kunye nomgca wokuhlela ngaphakathi kweApple Music nakwiziphumo zayo, uya kuphendula. Kodwa ukongeza, ngokukahluka, uya kuba nenxaxheba ebalulekileyo kwiqonga lokusasaza ividiyo elizayo lika-Apple, apho aya kuthi aphathe iqela labapapashi.
Okwangoku, iApple Music inezigidi ezingama-36 zababhalisile ezisasazeke kwihlabathi liphela. Ngokusungulwa kwePodPod yasekhaya, ufuna ukonyusa elo nani ngokuzama ukukholisa abo basebenzisi baqhubekekayo ukusebenzisa iSpotify batshintshele kwiqonga lomculo lokusasaza lika-Apple kube kanye, kuba isithethi esitsha sika-Apple sihambelana kuphela neApple Music, nangona singadlala wonke umxholo okhoyo kwiSpotify ngokusebenzisa itekhnoloji yeAirPlay ukuba esi sixhobo siyasinika, kodwa yonke into iya kuxhomekeka kusetyenziso olwenziweyo ngokucacileyo ngabasebenzisi beSpotify.