Kwiiveki ezimbalwa besithetha ngotshintsho oluye lwenziwa yinkqubo ye-Apple, inkqubo apho iiwebhusayithi ezongeza amakhonkco kwizicelo zifumana ipesenti yokuthengisa okwenzekayo. I-rumor yokuqala eyavelayo yathi Ekuqaleni kwale nyanga, i-Apple yayiza kunciphisa iikhomishini ezifunyenwe kwiiwebhusayithi eziyinxalenye yenkqubo yokubambisana, ukusuka kwi-7% ukuya kwi-2,5%., zombini usetyenziso kunye nokuthengwa kwe-app. Kwiveki elandelayo, abaphuhlisi abaninzi bathi ukuncitshiswa kwepesenti kuchaphazele kuphela ukuthengwa kwe-app, apho ipesenti iye yathotywa ukuya kwi-2,5%. Ukucacisa la mathandabuzo kuluntu lomphuhlisi, i-Apple ikhuphe ingxelo ecacisa le meko.
Kwiwebhusayithi yenkqubo yobudlelwane be-Apple, abafana baseCupertino bapapashe isithuba apho baqinisekisa ukuba kuphela Iikomishini ekuthengweni kwe-app zincitshisiwe ukusuka kwi-7% ukuya kwi-2,5%, ngelixa iikhomishini zokuthengiswa kwesicelo zihlala kwi-7%, ngoko ke, abasebenzisi bale nkqubo baya kuqhubeka befumana i-7% yokuthengiswa komculo, iimuvi, iincwadi kunye nezicelo ze-iOS kunye ne-Apple TV.
I-Apple, njengesiqhelo, ayisichazanga isizathu esikhokelele inkampani ukuba yenze esi sigqibo, kodwa kusenokwenzeka ukuba ikhuthazwe ukungonwabi okuvezwe ngabaphuhlisi kulo mba, kuba uninzi lweentengo zangoku ze-app zivela kurhumo oluhlaziywa inyanga nenyanga. Kuya kufuneka kuthathelwe ingqalelo ukuba i-Apple inciphise ipesenti eyifumanayo kumrhumo ngamnye ukusuka kwi-30% ukuya kwi-15%, kube kanye unyaka udlulile ukusukela ekubhaliseni, intshukumo yokukhuthaza ukusetyenziswa kwale ndlela yengeniso phakathi kwabaphuhlisi.