Kwangoko kulenyanga i-Financial Times yapapasha inqaku elalisithi u-Apple ubeneengxoxo nenkampani kanomathotholo yase-US iHearMedia malunga nokubanakho kwenkampani kaTim Cook. isibonda kwinkampaniInkampani ebandezelekileyo efake isicelo sokungabinamali kwangoko kulo nyaka.
Ngaphandle kwengxaki zemali, iHearMedia lelona qela likanomathotholo elikhulu elizweni elinezikhululo ezingaphezu kwama-850, kuzo zombini i-FM ne-AM. Njengokuba eli phephandaba linika ingxelo kwakhona, ngaphandle kokufikelela kwisivumelwano, Uthethathethwano phakathi kweenkampani ezimbini lusendleleni elungileyo.
IApple inokuthi ithathele ingqalelo iindlela ezahlukeneyo onokukhetha kuzo kukunceda usebenzise amava e-iHearMedia kwirediyo eqhelekileyo ukulungiselela ukukhuthaza iApple Music kunye neBeats 1 phakathi kwezigidi zabathengi abanokubakho. Isigqeba iHearMedia, esingafunanga ukuveza igama laso, sithi izigidi zabaphulaphuli bakanomathotholo baya kunyanzelwa ukuba bafudukele kwi-Intanethi kungekudala kwaye iApple ngokungathandabuzekiyo ingathanda indawo yabo bonke abo basebenzisi ukuba babe yiApple Music, ikwazi ukusondela ngakumbi kumanani abasebenzisi beSpotify.
Ngokweli nqaku lakutshanje, ithi inani labasebenzisi abasebenzisa i-Apple Music okwangoku, bobabini abaphantsi komrhumo kunye nenkonzo yasimahla yeenyanga ezi-3 ebonelelwa yinkampani, inyukile ukusuka kwizigidi ezingama-50 ngoMeyi ukuya kwizigidi ezingama-56 namhlanje.
Ukuza kuthi ga ngoku, iApple Music igqithile kwiSpotify ngokwabasebenzisi baseMelika, kodwa ngaphandle kwaseMelika, akunakubakho ehlabathini lonke. Ngaphandle koku, uSpotify uyaqhubeka nokukhula ngenqanaba elikhawulezayo kwihlabathi liphela, esongeza abasebenzisi abazizigidi ezili-12 kwiinyanga ezidlulileyo ukufikelela kwisimbuku sababhalisi abazizigidi ezingama-87.