Ukusukela iApple yazisa ukuba iyakuyeka ukubhengeza inani lokuthengisa kwezixhobo zayo, zombini i-iPhone, i-iPad kunye neMac uninzi luye lwabahlalutyi abaqinisekisileyo ukuba iApple ibiphezulu kwaye ukusukela ngalo mzuzu ukuya phambili, yonke into izakuhla. Uninzi lube ngamahemuhemu kunye nezifundo eziqinisekisa ukuba ukuthengiswa kwe-iPhone entsha akulindelekile.
Nangona kunjalo, abanye abahlalutyi kunye nezifundo bayangqina ukuba ukuthengiswa kwe-iPhone XR ngakumbi kungcono kakhulu kunokuba bekulindelwe, ziphikisana nazo zonke iindaba ngayo. Ekugqibeleni, bonke abo babebanga ukuba ukuthengisa bekungalindelwanga kwaye iApple ibinyukile bekunene, ngokwengxelo ethi iApple iyithumele kumajelo eendaba emva kokurhoxisa izabelo kwimarike yemasheya.
Nayiphi na inkampani enqwenela ukwenza ingxelo enokuthi ichaphazele kakhulu ixabiso lezabelo zakhoUnembopheleleko yokubarhoxisa kwimarike ngaphambi kokwenza njalo, ukunqanda ukuba kumaxesha okuqala, uvalo kunye nesiseko sisasazeka kakhulu. Yile nto yenziwe nguApple, kuba isibhengezo ekufuneka senziwe besingalunganga.
Kwiingxelo ezithunyelwe nguTim Cook kwimithombo yeendaba, behlisa ulindelo lweziphumo zemali ezilandelayo, Iziphumo zemali ziya kubhengezwa nge-29 kaJanuwari, oku kulandelayo kuvezwa:
- Ukulindela kwasekuqaleni iApple yayiyeyengeniso ephakathi kwe- $ 89.000 yezigidigidi kunye ne-93.000 yezigidigidi zeedola. Uqikelelo lwangoku lwehlisa inani ukuya kwi-84.000 yezigidigidi zeedola.
- Umda oqhelekileyo wenzuzo ka-Apple ngama-38%. Iziphumo ezilandelayo zezemali zikhomba ekunyuseni isiqingatha sephuzu, silibeka kwi-38.5%.
- Iindleko zokusebenza ezilindelweyo zazingama-8.700 8.800. Ngokuka-Apple, ezi ziya kunyuka ziye kwi-XNUMX yezigidi.
- Icandelo lomvuzo kunye nenkcitho lisuka kwi-550 yezigidi ukuya kwi-300 yezigidi zeedola.
- Ireyithi yerhafu ihlala injalo njengoko bekucwangcisiwe, ime kwi-16.5%
Zithini izizathu?
- UTim Cook uthi kwingxelo yokuba bayayazi loo nto ivumelanisa ukukhutshwa kwe-iPhone Baza kwenzakalisa ukuthelekiswa konyaka nonyaka. Ngelixa ukuthengiswa kwe-iPhone X bekugxilwe kwikota yokuqala yezemali yenkampani (Q1 2018), ukuthengiswa kwazo zombini i-iPhone XS kunye ne-iPhone XS Max kuye kwasasazeka phakathi kwekota yokuqala yezemali i-Q1 2019 kunye ne-Q2 2019, kuba zombini ezi modeli kamva zangena kwimarike. .
- Amandla edola ngokuchasene nezinye iimali Oku kulonakalisile izinga lotshintshiselwano xa kuthelekiswa nezinye iimali, into ebebeyithathele ingqalelo nenganciphisa ukukhula kwemivuzo ngamanqaku asisiseko angama-200 xa kuthelekiswa nonyaka ophelileyo.
- Iimveliso ezininzi kakhulu kwintengiso. NgokukaTim Cook, ukubonelela ngeemveliso ezininzi kwintengiso phantse ngexesha elinye, banomda kwintengiso kwezinye zeemveliso zabo, bebhekisa kwiApple Watch Series 4, iPad Pro, AirPods kunye neMacBook Air.
- Ubuthathaka bezinye iimarike ezisakhulayo zikwenzakalise kakhulu ukulindeleka kwenkampani.
Ngokuka-Tim Cook, ezinye izinto ezinokuchaphazela ukuthengiswa kwe-iPhone kukuba abathengi bayaziqhelanisa nenyani yokuba abaqhubi abasanikeli zinkxaso-mali zininzi kangaka xa behlaziya iiterminal zabo, kwaye abanye abathengi (kunokuba baninzi) bathathe ithuba lokwehla okubonakalayo kwixabiso lokutshintsha kwebhetri ukugcina i-iPhone yomnye unyaka ngaphandle kokuhlaziya isixhobo.
Amanye amanqaku athi, ngokukaTim Cook, achaphazela iziphumo zoqoqosho zenkampani zezi kunciphise ingeniso evela e-China, echaza ukuba umvuzo ovela kwilizwe umele "ngaphezu kwe-100% yokuncipha kwethu kwonyaka kwilizwe jikelele." Uninzi lwezityholo lubangelwa kukungavisisani kwezorhwebo phakathi kwe China ne-United States.
Kodwa ayizizo zonke iindaba ezimbi, ngokukaTim Cook, njengoko ethathe ithuba ukubonisa loo nto zininzi iziphumo ezincumisayo kwikota ephelileyo, Ichaza ukuba ingeniso ye-non-iPhone inyuke nge-19% ngenxa ye-Apple Watch kunye nee-AirPods, inyusa ishishini lokunxiba ngama-50% xa kuthelekiswa nonyaka ophelileyo.