Amarhe okuba U-Apple unokumilisela ii-headphone ezintsha ecaleni kwe-iPhone 12 Zibomvu ebomvu, nangakumbi emva kokuba iApple isuse iphepha elinikezelwe kwiiBeats kwiwebhusayithi yalo ephambili.
U-Apple wathenga ii-Beats ngo-2014, kwaye kule minyaka mithandathu amarhe okuba uphawu lunokuphela lunyamalale. Kwaxoxwa okokuqala ukuba umdla ka-Apple kuphela ekufumaneni iiBeats zilele kwinkonzo yomculo, iBeats Music, kodwa Umdla kaCupertino kwii-headphone kunye nezithethi bezikhula ukusukela oko, kunye nokwazisa njengee-AirPods, i-AirPods Pro okanye i-HomePod. U-Apple uhlaziye ii-Beats headphones ukubonelela ngeempawu ezifanayo nee-AirPods zayo, ezinje ngokubhanqa okuzenzekelayo, kodwa ukuphela kwee-headphone zeBeats kunokuba kufutshane kunangaphambili.
Kwiintsuku ezimbalwa ezidlulileyo sikuxelele ukuba iApple ishiya isicelo seBeats ukuze ihlaziye ii-headphone zayo, inkqubo eza kuthi ngoku iqhubeke ngokuthe ngqo ngokudibanisa ii-headphone kwisixhobo se-Apple, njengoko kunjalo nge-AirPods. Iiyure ezingama-24 emva komnyhadala wentetho ye-iPhone 12 entsha, U-Apple ulisusile iphepha elinikezelwe kwiimveliso zeBeats kwiwebhusayithi yalo, uphawu lokuba mhlawumbi lwenza utshintsho olubalulekileyo kuyo, okanye inokuthi ngokuqinisekileyo ihoxise i-Beats kwiwebhusayithi yayo ukuze iphele iyifunxa ngokupheleleyo i-brand, eya kuthi inyamalale ithande i-Apple brand uqobo.
I-AirPods Studio, ii-headphone ze-Apple ezingaphezulu kwendlebe, zinokuphawula ukuphela kweeBeats njengophawu. I-Apple yayisele inoluhlu lwee-headphone ezibanzi ngokwaneleyo ukuba zikwazi ukwenza ngaphandle kweemveliso zeBeats, Ngee-headphone ezisisiseko ezinje ngee-AirPods, i-AirPods Pro njengee-headphones ezisezindlebeni kunye ne-AirPods Studio njengee-headband ze-headband, ekwakudinyelwa ukuba zingene kwiimodeli ezimbini, enye ngexabiso eliphantsi kwaye i-sportier, enye inezinto zepremiyamu kwindawo ephezulu ixabiso.