Imbali yelogo yeApple ijikelezwe ziintsomi ezininzi kunye namabali asezidolophini, nganye kuzo ingaphezulu. Imalunga ne enye yeemifanekiso ezaziwa kakhulu kwihlabathi. Kuyamangalisa ukuba umntu angachongi iapile ye-iPhone yakho okanye iMacBook, ayinamsebenzi ukuba ukweliphi ilizwe.
Utshintsho lwayo lube lincinci ngokuhamba kwexesha, mhlawumbi yiyo loo nto logo ye-apile yomnyama ihlala isebenza ngokukuko nangona inkampani iyishiyile kwakudala umfanekiso we-monochrome ngakumbi ngokuhambelana nemigca yoyilo lwangoku. Kodwa yintoni imbali yale logo yomnyama? Sikuxelela le singathanda ukuba yinyani kodwa ayisiyiyo, kuba kufanelekile, kwaye ewe yeyona mbali iyinyani yelogo ye-Apple.
Elona bali limnandi, kodwa alixoki
I-logo ye-Apple ibingasoloko iyinto sonke esiyaziyo. Xa inkampani yayisekiwe, yenza njalo ngomfanekiso ongahambelaniyo nemibono kaSteve Jobs kwaphela. Kwirhafu kuNewton kunye nomsebenzi wakhe kwiGravity, UApple wasebenzisa ilogo enomfanekiso odumileyo wesazinzulu phantsi komthi weapile. U-Newton wayeziqale njani izimvo zakhe malunga neGravity? Kuba iapile yawa entloko, ke akukho nto ingcono kunaloo mfanekiso ukumela iapile ka-Apple.
Kwakunzima kakhulu ukuba ilogo kaSteve Jobs, okhawuleze afune enye indawo, kwaye kwavela ilogo yeapile yokuluma enemibala. Yilapho ibali lethu eliyintandokazi malunga nembali ye-Apple logo ingena, kunye umlinganiswa ophambili ofanelekileyo weli wonga: Alan Turing. Kuthathwa njengabaninzi njengabakhokeli beekhompyuter zangoku, kubandakanya ubukrelekrele bokuzenzela, umsebenzi wakhe wawubalulekile ekuphumeleleni umkhosi wamaNazi ngexesha leMfazwe yesibini (II) yeHlabathi, kunye nophuhliso lwekhompyuter njengoko siyazi namhlanje.
Kodwa konke oku kwakulibalekile ngurhulumente wase-Bhritane xa ngo-1952 watshutshiselwa ubufanasini kwaye wanyanzelwa ukuba afumane unyango lwe-chemical castration kunye neehormoni ezivelisa ukuphazamiseka komzimba, ukongeza ukwala uluntu lonke lwelo xesha. Kwiminyaka nje emibini kamva, ngo-1954, wasweleka emva kokutya iapile enetyhefu yecyanide, ngokwemithombo esemthethweni, ngokuzithandela. Ukuzibulala ngelishwa kuya kuba sisizathu sokuba i-logo ye-Apple ibe yinto ye-apile yokulunywa. Ukunika elinye ithuba kwimbali, uninzi longeza ukuba amaqela emibala eyahlukeneyo ayimbeko kuluntu lwamafanasini.
Ibali lokwenyani, akukho kuthandana
I-logo ye-Apple, i-apile yokulunywa enemibala emininzi, yayiyingqondo kaRon Janoff, umyili wenkampani yeRegis McKenna ngo-1977. Ngokomdali ngokwakhe yelogo, USteve Jobs akazange athethe nto kuye ngaphambi kokuba enze ilogo, akukho zikhokelo ekufuneka zilandelwe okanye iingcinga zangaphambili. Ukuba yi-Apple igama lenkampani kubonakala ngathi kuyacaca ukuba iapile inokuba yeyona ndlela ifanelekileyo yokuchonga iimveliso zayo. Ingxaki kukuba iapile linokujongeka kakhulu njengesinye isiqhamo, kwaye ukuba siyayenza incinci nokuba yicherry, yiyo loo nto esongezile.
Kuninzi okuthethiweyo malunga nokulunywa, kuba esiXhoseni kuthiwa "bite", efana kakhulu ne "byte", yiyo loo nto uninzi lusithi uJanoff wongeze ezo nkcukacha kwi-apile. Kodwa oku, ngokomyili ngokwakhe uyavuma, yayilithuba nje, ayizange ithi qatha ezingqondweni zakhe. Kwaye amaqela emibala? Inkcazo ilula kakhuluI-Apple II yayiyikhompyuter yakho yokuqala ekwaziyo ukubonisa umbala esweni, yiyo loo nto isenza uphawu olunemibala emininzi lwenza konke ukuqonda kwihlabathi.
Ngokuqinisekileyo uninzi lwenu sele nilifundile eli bali amaxesha amaninzi, kodwa emva kokuthetha ngesi sihloko kwi GUM IGranada Ndicinga ukuba ngumbono omnandi kangaka abo bebengalazi ibali lokuqala, okanye abo bangalaziyo elesibini, banolwazi ngebali lokwenyani Yelogo yeApple, kunye nentsomi ehamba nayo.
Ndingumyili kwaye inyani yokuba wongeze ukuluma ukuze ingabonakali njengesinye isiqhamo sisizathu esinexabiso eliphantsi. Kuba isengabonakala ngathi yipesika, imango, incindi okanye ngubani owaziyo. Kwaye into efanayo ngemibala, akukho nto ilula, makhe sibone ukuba yeyiphi imibala kunye nokuba mingaphi nomama. Ukuyila umfanekiso weqonga yenye yezona misebenzi zide kwaye zintsonkothileyo phaya. Kukho ii-laps eziyi-1000 kwaye into nganye ifundwe ngocoselelo. Njengoko uJanoff echazayo, kubonakala ngathi yenziwe kwimizuzu emi-5, kwaye akunjalo. Kwaye uSteve Jobs khange abeke sandla sakhe kule logo akukho mntu uyikholelwayo.