Kumaxesha akutshanje, abanye amagcisa sele beqhele ukukhawulela ukufikelela kwiirekhodi zabo kwiqonga elithile, nokuba yiApple Music okanye iTidal, ukusukela oko U-Spotify akazange awudlale lo mdlalo. U-Kanye West ubengomnye wabazobi abathi, ekuzimiseleni kwakhe ukukhuthaza uTidal, ukhuphe ii-albhamu zakhe zethutyana ezikhethekileyo kuTidal, njenge-albhamu yakhe yangaphambili Ubomi bukaPablo.
Ubomi bukaPablo Yayifumaneka iinyanga ezimbini kuphela kwiTidal. Nangona kunjalo, icwecwe elitsha alikhuphileyo Ye ifikelele ngqo kuwo onke amaqonga omculo asasazayo kwimarike. Kubonakala ngathi inene Ewe, ulwalamano olwaphulwe ngokuqinisekileyo kunye noJay-Z, Omnye wabaphathi abaphezulu beTidal kunye noBeyonce, njengoko sikwazisile kwiinyanga ezimbalwa ezidlulileyo.
Ubudlelwane obubi phakathi kukaJay-Z kunye noKhan West bubangelwa kokugqibela etyhola uJay-Z ngokumtyala izigidi ezintathu zeedola ngokukhutshelwa kunye nokuveliswa kwakhona kobomi bukaPablo. Ukuthathela ingqalelo oko kwiiveki ezidlulileyo UTidal utyholwa ngokunyusa amanani okuzala Ukubonisa ukuba yinkonzo enokuma ngokugqibeleleyo kuzo zombini iSpotify kunye neTidal, ezi zixa-mali akufuneki zisothuse, kuba ukuba ukwenziwa kwakhona akuyonyani, isixa esiza kuhlawulwa, ngokucacileyo, hayi.
Ngaphezulu kwesihlandlo esinye, uKhan West uxele ngeTwitter ukuba uyafuna UTim Cook udibana noJay-Z ukuze athenge inkonzo yomculo yokusasaza iTidal ngaxeshanye, into ebonileyo, iApple ayifunanga nangaliphi na ixesha ukufikelela kuyo, ngokwamanani eeveki ezimbalwa ezidlulileyo, abasebenzisi ababhalisiweyo abazizigidi ezingama-40, ekufuneka songeze enye Abasebenzisi abazizigidi ezili-10 abavavanya inkonzo yasimahla yomculo ngesibonelelo esibonelelwa yiApple kubo bonke abasebenzisi abatsha abeza eqongeni.