Kwakhona iManyano yaseYurophu izibonakalise ixhasa umanyano lweemarike kwiLizwekazi eliDala kwaye inika isifundo ngendlela ekufuneka zenziwe ngayo izinto. Njengoko usazi, uninzi lweenkonzo zokusasaza, ezinje ngeNetflix, zineenkqubo “ze-geoblocking” eziya kukuthintela ekusebenziseni imixholo yeNetflix yase-United States evela eSpain. Nangona kunjalo, kanye njengoko kwenzekile ngokuzulazula, okulandelayo ukuwa kuya kuba yi-geoblocking, kwaye kunjalo Amaziko aphakamileyo e-European Union aqalisa ukusebenza ukuze alawule lo mbandela kwaye athintele olu hlobo lwezenzo. ukusuka kwezinye zeenkampani ezinamandla kakhulu kwimarike yomxholo wesoftware.
Eyona njongo iphambili ziinkonzo zokusasaza ividiyo kunye neaudio. Kwaye into kukuba i-European Union, njengokuba isenza ngemali, ihlose ukuba yonke indawo yoluntu igcine umxholo ofanayo wamahhala, ngoko ke ubuncinane "i-geoblocking" phakathi kwamazwe angamalungu iya kuthintelwa, oku kuthetha ukuba Ukusuka kwiNetflix eSpain siya kuba nokufikelela ngokupheleleyo kuyo yonke imixholo ekwiNetflix yaseJamani, ukunika umzekelo olula.
Akucaci kakuhle ukuba lo mgaqo omtsha uya kuchaphazela njani umxholo weenkonzo ezifunwayo ze-audiovisual e-United Kingdom, ilizwe elibandakanyekayo ekuqhawulweni kwe-European Union.
Esi sivumelwano siya kuba neenzuzo kubo bobabini baseYurophu. Abantu ababhalisele uthotho lwabo abaluthandayo, umculo kunye nemidlalo baya kuba nakho ukuzonwabela bobabini ekhaya nasendleleni ngelixa bejikeleza iYurophu. Linyathelo elibalulekileyo lokudiliza imiqobo kunye ukuseka "Digital Single Market".
I-European Union iyaqhubeka nokufuna ukususa imida yorhwebo eYurophu, kwaye yile ndlela u-Andrus Ansip ayichaze ngayo. Kanye njengokuba besenza ngokuzulazula, kuyinzuzo eya kusichaphazela ngokoqobo yaye akukho mntu uya kuyigatya.
