I-Apple ibisoloko inomona kakhulu ngeVenkile yayo yeApp. Inyaniso yokuba ilawula into ebonelelwa kuyo, ukuba ilawula indawo yokugcina, kwaye ukuphela kwvenkile efumaneka kwizixhobo ze-iOS kubonakala ngathi kulawula kakhulu abanye.
Ngaloo ndlela, Inkundla ePhakamileyo yase-United States ivumele ityala ngokuchasene no-Apple kunye neVenkile ye App ngokugcina wedwa, ukuxhamla, phakathi kwezinye izinto, ekufumaneni iipesenti ezingama-30 zentengiso.
I-30% ethathwa ngu-Apple kwiimveliso kunye neenkonzo ezithengiswa kwiVenkile yeApple (Khumbula ukuba awufumani nantoni na kwii -apps zasimahla kwaye kwezinye iimeko, ezinje ngemirhumo engaphezulu konyaka omnye, le pesenti iyancitshiswa) ucinga iindleko ezingaphezulu kubaphuhlisi ethi, ngesiqhelo, idluliselwe ukugqiba abathengi.
Njengoko iVenkile yeApple ekukuphela kwayo ivenkile yeenkqubo ze-iOS kwaye iApple inikezela ngeemveliso zayo kuyo (isikhalazo esiphambili sesinye isimangalo esisebenzayo seApple, kule meko kwinyathelo likaSpotify eYurophu) unokuyiqonda indlela yokuba iVenkile yeVenkile yeyedwa. Nangona iApple iphendule ngalo myalezo ulandelayo:
«Isigqibo sanamhlanje sithetha ukuba abamangali bangaqhubeka netyala labo kwinkundla yesithili.. Siqinisekile ukuba siza koyisa xa iinyani zinikezelwa kwaye iVenkile ye App ayisiyoyopopu yeyiphi na imitha.
Siyazingca ngokuba senze elona qonga likhuselekileyo, elithembekileyo nelikhuselekileyo kubathengi, kunye nethuba elihle loshishino kubo bonke abaphuhlisi kwihlabathi liphela. Abaphuhlisi babeka ixabiso abafuna ukuhlawulisa usetyenziso lwabo kwaye iApple ayinanxaxheba kuloo nto.. Uninzi lweeapps kwiVenkile ye App zisimahla, kwaye iApple ayifumani nto kubo. Ekuphela kwento apho iApple yabelana khona ngengeniso ukuba umphuhlisi uthatha isigqibo sokuthengisa iinkonzo zedijithali kwiVenkile yeApp.
Abaphuhlisi banokukhetha kwiqela leqonga lokubonelela ngesoftware yaboukusuka kwezinye iivenkile zeapps ukuya kwiiTV ezikrelekrele kunye nemidlalo yokudlala, kwaye sisebenza nzima yonke imihla ukuqinisekisa ukuba ivenkile yethu yeyona ilungileyo, ikhuselekileyo kwaye ikhuphisana kakhulu emhlabeni. "