Las yokuthengisa Kwinkampani efana neApple zibonisa ukuba bawenza njani umsebenzi wabo. Ukufumana uthotho lweemveliso ezithengisa kakuhle kubo bonke abasebenzisi kunzima kuba asifani. Nangona kunjalo, ukufezekisa le yenye yeenjongo eziphambili zeenkampani ezinkulu: fikelela kuye wonke umntu kwaye ubenze bonwabe ngezixhobo zakho.
Kwiintsuku ezimbalwa ezidlulileyo, udliwanondlebe lwenziwa kuTim Cook, umphathi weApple wangoku, apho athetha khona, phakathi kwezinye izinto, nge Ukudodobala kwezoqoqosho eTshayina, Ukuthengiswa kwe-iPhone XR kunye neenjongo zexesha elide ze-Big Apple. Onke amazwi abo alinganisiwe kwaye inyani kukuba khange banike umbono ombi ngale meko.
UTim Cook: "Ndifuna umthengi onwabe"
Kudliwanondlebe olwenziwe nguJim Cramer we-CNBC izihloko ezahlukeneyo kwaxoxwa ngazo, zonke zinxulumene "nengxaki" apho iApple iye yadutyulwa kwezi veki zidlulileyo. Okokuqala, i ukwehla kuqikelelo lwengeniso Kule kota yezemali kwaye kwelinye icala Inombolo yokuthengisa ye-iPhone. Nangona kunjalo, onke amagama kaTim Cook ebusweni bezi ngxaki zimbini bendikhuthaza, kwaye khange abonise nankxalabo.
Uqoqosho lwaseTshayina luyacotha, kwaye ukungavisisani kwezorhwebo ne-US kudale "ukwehla okubukhali."
Kwacaciswa ngelo xesha ukuba ukwehla koqikelelo kwakukhokelwa kukuhla kwenani leemveliso ezithengiswayo kwilizwekazi laseAsia kwaye oku kufanelekile, ngokutsho kwabahlalutyi abaninzi bezemali, ukwehla kwezorhwebo kwilizwekazi. Ukuba songeza neengxabano zezoqoqosho ezikhoyo phakathi kwabaongameli bamazwe omabini, sine-cocktail engazishiyiyo iinkampani ezinkulu ezifana neApple kakuhle.
Nangona kunjalo, uTim Cook ucacisile ukuba baninzi abantu abangalunganga abazama ukonakalisa umfanekiso wenkampani ngokubulela elubala ababonelelayo. Ukongeza, uCook kunye neqela lakhe bagxile ixesha elide: Isiseko esikhulu sokufakwa kweemveliso, inqanaba eliphezulu lokwoneliseka kwabathengi kunye nokukhula kweenkonzo ezithile ezinje ngeApple Music.
Injongo ka-Apple, ngokwe-CEO yenkampani, yile yenza umthengi onwabe. Baninzi abasebenzisi abangakhange bakwazi ukufumana i-iPhone X okanye i-XS, yiyo loo nto "sisungule i-iPhone XR." UTim wayenongenelelo olushukumise indawo enkulu yoluntu, ndiyishiya ingezantsi kwale migca, kwaye ndichaza kakuhle imeko yenkampani kubomi babathengi ngokwabo, emva kwayo yonke loo nto, ngabasebenzisi bayo:
Quiero que el cliente sea feliz. Trabajamos para ellos. Y entonces lo importante es que están felices. Porque si son felices, eventualmente reemplazarán ese producto (haciendo referencia al iPhone) por otro. Y los servicios y el ecosistema a su alrededor prosperarán.