Kwishishini lomculo lokusasaza amakrele aphezulu, eno-lEzona nkonzo zimbini ziphambili, iSpotify kunye neApple Music, zilwela ukubona ukuba ngubani ofumana uninzi lwabathengi kwicandelo elinendawo eninzi yokukhula.
Kwaye: kulo mlo u-Spotify ujonge iinkundla zase-Europe ukuba zivume ngomlo ekudala uqhubeka kwaye Ngokujonga inzondelelo yolawulo lwe-European Union, inokugqibela ngokuphumelela: Awufuni ukuba iApple ithathe ikhomishini kwimirhumo oyifumana kwiVenkile ye App.
Yivenkile yam kwaye ndifuna ukwenza imali
Makhe sijonge ngasemva: nasiphi na isicelo esithengiswa kwiVenkile yeApple sishiya umda kwi-Apple ye-30% yexabiso. Kubonakala kusengqiqweni ukuba ngaba i-Apple yeyona inoxanduva lokuphuhlisa iqonga, ukwenza ivenkile kunye nokuyigcinaNgeendleko ezibandakanya oku, xa umntu esenza inzuzo ngokusebenzisa ivenkile yakho, iApple ithatha inxaxheba. Xa isicelo simahla, iApple ayizuzi kwanto, ngaphandle kokuba ibandakanya uhlobo oluthile lokuthenga ngaphakathi kwesicelo okanye umrhumo, njengoko kunjalo ngeSpotify, ngokugcinwa kweApple ngama-30% kwakhona.
U-Spotify ukhalaza ngokuchanekileyo malunga noku, kwaye inyani yokuba i-Apple ithatha ukuba i-30% ithetha ukuba i-Spotify kufuneka iyigqithisele kubasebenzisi bayo, apho ukhuphiswano lwayo lonzakaliswa khona, kwaye ithathela ingqalelo ukuba i-Apple iyazizuzela ishishini layo kuba i-Apple Music ayinangxaki. . Spotify ke ngoko iApple Music inenzuzo ngaphezu kwayo nayiphi na enye into ekhuphisana nayo kwaye ke ifuna ukuba imibutho efanelekileyo yaseYurophu iwise umthetho ukusombulula le ngxaki. Asinakushiya ngaphandle kokukhankanya ukuba abasebenzisi abasebenzisa ukubhalisa kwabo kwiwebhusayithi yeSpotify, ngaphandle kweapp, banokusebenzisa usetyenziso ngaphandle kweengxaki kwaye ngaphandle kokuba iApple ithathe idenariyo kulolo rhumo.
Yivenkile yam kwaye yimigangatho yam
Ukuguqula le meko, i-Spotify izamile ukwenza ukuba abasebenzisi bangabhaliseli inkonzo yayo yeprimiyamu kwisicelo, kodwa kunoko kwiwebhusayithi yayo. Ukwenza oku, wazama ukubeka intengiso ngaphakathi kwesicelo seApple esixhuma ngqo kwiwebhusayithi yayo, into e-Apple iyakwalela ngokucacileyo kwimigaqo yonjiniyela. I-Apple ayikunyanzeli ukuba ubhalise kwisicelo sayo, kodwa ayikuvumeli ukuba ubhengeze kwaye unxibelelane nenkonzo yangaphandle evela ngaphakathi kwesicelo uqobo.
Ngaba le mithetho inokuthathwa njengophula ukhuphiswano lwasimahla? U-Spotify ukwakhalaza ukuba i-Apple inyusa ezayo iinkonzo kwivenkile ye-app yayo, echaphazela kakubi abo bakhuphisana nayo. Andizange ndibone ngokwam iApple Music inyusa kwiVenkile yeApple, kwaye ewe ndibona iSpotify ihleli ngokusisigxina kwizikhundla eziphezulu phakathi kweeapps zasimahla, kodwa kuyinyani ukuba iApple isebenzise iqonga layo (ndiyanyanzelisa, iqonga layo, hayi ivenkile yayo) ukukhuthaza iApple Music, into ebonakala isengqiqweni ngawo onke amaakhawunti.
Ukhuphiswano lwasimahla okanye umda kumbi?
Masicinge iVenkile yeApple njengeziko lokuthenga, apho umnini waleyo unamashishini athile afuna ukubeka kuwo. Igcina eyona ndawo ibalaseleyo, abo banokubonakala okukhulu kubasebenzisi, kwaye abanye bayishiya kuye nabani na ofuna ukungena ngokukhululekileyo kwindawo yokuthenga ukuze amise ishishini labo. Masongeze imeko engeyiyo kwaye engeyiyo eyokuba ukuba awufumani mali ngeshishini lakho, umnini weziko lokuthenga akazukubiza kwanto, iindleko zokurenta, nokuba ngumbane okanye amanzi, kodwa ukuba ufumana imali, iya kukuhlawulisa inxalenye, eya kuthi ilingane nomvuzo wakho. Ifuna ukuba uthobele imigaqo, njengokunganyusi elinye iziko lokuthenga elinokhuphiswano kunye neepowusta ngaphakathi kwesakhiwo sakho.
Ndicinga ukuba isifaniso siyaqondakala kwaye sisondele kule nto yenzekayo apha. Ngaba ngokwenene ucinga ukuba la mashishini angakhalaza kukhuphiswano olungenabulungisa? Ndibandakanyile eyokufumana amashishini akho kweyona ndawo intle, into ethile ekhalaza ngayo iSpotify kodwa andiyiboni eyenzekayo kwiVenkile ye App. Kodwa nangona kunjalo Ayililo iqonga leApple kunye nevenkile yeApple? Ngaba inkampani ayinakuba nelungelo lokwenza njalo ukuba inqwenela njalo?
Amathemba abethelelwe eYurophu
Inzondelelo yolawulo lwaseYurophu lithemba elikhulu leSpotify, eneneni sele bezibonakalisile bethanda ukumisela imigaqo emitsha elawula iivenkile zesicelo. Okwangoku kubonakala ngathi yonke into iya kujolisa kwinto yokuba abanini bezi venkile (iApple kunye neGoogle ngokusisiseko) abanakho ukukhuthaza iinkonzo zabo ngokuchasene neqela lesithathu, akukho nto ikhankanyiweyo malunga ne-30% ethathwa ngu-Apple kwimirhumo evela ngaphakathi kwivenkile yakho. Kodwa ukuba iYurophu inyanzele iMicrosoft ukuba yenze i-Internet Explorer hayi isikhangeli esingagqibekanga seWindows, yonke into ingenzeka.
Kulungile ukuphinda i-nauseam yentengiso eyivenkile ye-Apple. Ingxaki kukuba akukho mntu unokuba nenye ivenkile yokuthengisa iimveliso ngaphandle kwe-Apple kwaye ngumahluko lowo. Ukuba iApple mayibe nezinye iivenkile apho unokukhuphela khona izicelo ezinokuthi zifakwe kwiifowuni zethu, ngokuqinisekileyo ukuthengiselana kuya kuphelelwa, okanye akunjalo? I-Cydia yivenkile engaphandle "komthetho" weApple. Ukuba inokufakwa ngaphandle kokuqhekeka kwejele kwaye ithengise into eyifunayo okanye iGoogle Play ngokwayo, iya kuba ngokulinganayo. Ibizwa ngokuba yi-monopoly.