Kwiinyanga ezidlulileyo, sibona indlela abafana abavela eCupertino abanyathele ngayo kwi-accelerator ukuze inkonzo yabo yokusasaza ividiyo ifikelele kwintengiso ngokukhawuleza, okoko nje umhla obhengezwe yiWall Street Journal, Matshi 2019, I-Apple yazisa ngenkonzo yayo entsha kubo bonke abasebenzisi be-Apple.
Ngokuka-CNBC, iApple ixoxa ngokuthengwa kwamalungelo kuthotho lweNevelot (okanye iiBastards uthotho olukhulu kunye nobundlobongela obuza kuba ngumdlali weqonga uRichard Gere, otshatele ngqo kumfazi waseSpain. Olu luhlu luya kubhalwa kwaye lukhokelwe ngumdali we Kwilizwe, Howard Gordon, kunye Umthetho kunye noMyalelo: iCandelo eliKhethekileyo lamaxhoba UWarren Leight.
Ngokwesi sixhobo, I-Apple ilwela amalungelo ngeXesha lokubonisa, iFX kunye neAmazon. Bobabini uGordon noLeight bayakulungelelanisa uthotho kwimarike yaseMelika kwaye mhlawumbi batshintshe isihloko. Kuyamangalisa ngakumbi ukuba iApple ifuna ukubonelela ngomxholo wolu hlobo ngaphakathi kweqonga layo, kuba ngokwengxelo yeWall Street Journal, iApple ifuna ukuvelisa umxholo wokuqala ongenasondo, ubundlobongela, amabali abuhlungu okanye ukungcola ukuzama ukungangcolisi uphawu lomfanekiso. Ukongeza, ngokolu hlobo, wonke umxholo owuvelisayo kufuneka ulungele ukuboniswa kwiVenkile yeApple.
I-Apple ikhangela umxholo "owahlukileyo" okoko iyasebenza kwaye ayikhululekanga. Ukongeza, ngokweengxelo zamva nje, iApple izama umxholo onxibelelanayo njengombono wexesha elide. Olunye uthotho olulindelwe kakhulu luveliswa nguApple kwaye iinkwenkwezi uReese Witherspoon noJennifer Aniston sele benalo igama: Phezulu kwentsasa, uthotho olusibonisa ukusebenza okuhlekisayo kwejelo leendaba elisasazwa kusasa.