Imfazwe yeshishini lokusasaza umculo linamakrele phezulu, kwaye oku kuboniswa ziindaba zokuba rhoqo kuvela kunye neApple Music kunye neSpotify njengabaphambili abaphambili. Iinkonzo zomculo ezimbini zokusasaza zisebenzisa zonke izixhobo abanazo ezandleni zabo ukuze bafumane ithuba elingaphezulu kwembangi yabo, kwaye Ukuba iApple ifumana izivumelwano ezikhethekileyo kunye nabaculi abathile ukukhupha iialbham zabo kuqala kwiApple Music, uSpotify unokohlwaya abo bazobi ngokwenza umculo wabo ungabonakali kwiindawo ezifanelekileyo kwiapp yabo.. Ngaphandle kwenyani yokuba uSpotify uzikhanyele ezi zityholo, kukho amagcisa aliqela athe atyhola oku.
UDrake, uFrank Ocean, uTaylor Swift, uKaty Perry phakathi kwabanye baye banezivumelwano ezithe kratya okanye ezinde kunye neApple Music. La magcisa ayaziwa kakhulu, kwaye mhlawumbi awona mancinci achaphazeleka kwesi sicwangciso sesityholo seSpotify, kodwa kubonakala ngathi abanye abancinci abaziwayo bayachaphazeleka kuso. Okubi nangakumbi kukuba, amagcisa angaziwayo akaphangeli kuninzi lwabo abonakala kwiBeats Radio 1, unomathotholo ka-Apple noZane Lowe njengomsasazi, kuba kubonakala ngathi Ngebesongelwa yiSpotify ngokubabeka kwikona emnyama yesicelo sabo ukuba bayavuma ukuvela kumabonakude ka-Apple.
Ngokucacileyo uSpotify uyaziphika ezi zityholo, kodwa iBloomberg iyasiqinisekisa ukuba ulwazi luvela kwimithombo ekufutshane kakhulu kwaye bayazi ngokupheleleyo isicwangciso senkampani. Ayisiyiyo kuphela iSpotify engonwabisiyo ngokukhethekileyo nge-Apple Music, kodwa nkqu I-Universal Music Group ithintele bonke abaculi bayo ekunikezeleni ngokukhethekileyo kwiApple Music, ekubonakala ngathi ithintele u-Lady Gaga ekuboniseni i-albhamu yakhe ngokukodwa kwinkonzo yomculo ye-Apple. Esi sisiqwengana nje esinye sale mfazwe, izavenge ezilandelayo, zisiza kungekudala.