UJony Ive kunye nenkampani yakhe yeLoveFrom basayina kunye noFerrari

Jony Ive

Umyili wemveliso owaziwayo weApple ushiye isikhundla sakhe kwinkampani yeCupertino kunyaka ophelileyo i-2019 kwaye ngoku wenza izihloko kwakhona Umanyano nenkampani yemoto uFerrari. Lo mbutho uvela esandleni senkampani uLoveFrom, apho Ive kunye noMarc Newson bangamaqabane asisiseko.

Kule meko, i-Ive ndiza kuba yinxalenye yebhunga lamaqabane e-Exor, iqonga lonyaka apho uninzi lwabathengi beenkampani zithatha inxaxheba ukuphonononga amathuba amatsha eshishini. Ndiphuma kumajelo eendaba ixesha elide kwaye ngoku uyavela kwakhona ukubonisa ukutyikitywa kwakhe yenye yezona zinkulu kwezemoto, uFerrari.

Inxalenye yesiteyitimenti sobambiswano phakathi kweLoveFrom kunye neFerrari ibonisa Imvisiswano elungileyo ekhoyo phakathi kukaJony Ive, uMarc Newsom noJohn Elkann. Amabango amabini okuqala "angabalandeli nabathandekayo" ka-Elkann, okwangoku ungumongameli kunye ne-CEO ye-Exor kunye nomongameli we-Ferrari.

Inkcazo yokuqala yale ntsebenziswano intsha iya kudibanisa ukusebenza kunye nokugqwesa kweefemu ezimbini ezaziwa njengeFerrari ezinamava kunye nobuchule obungenakuthelekiswa nanto beLoveFrom, ezichaze iimveliso ezingaqhelekanga ezitshintshe umhlaba. Ngaphandle kokusebenzisana noFerrari, uLoveFrom uya kuphonononga inani leeprojekthi zokuyila kunye ne-Exor kwishishini lokunethezeka.

Njengabanini beFerrari nabaqokeleli, besingenakonwaba ngakumbi ukusebenzisana nale nkampani ingaqhelekanga kwaye, ngakumbi, kunye neqela loyilo elikhokelwa nguFlavio Manzoni.

Siyayikhumbula loo nto emva kokuba ndishiye iApple, wayesele enxulumene noFerrari kubudlelwane bakhe obuhle kunye neentloko zebrendi kunye namandla akhe amangalisayo kuyilo. Ngayiphi na imeko, ngoku kutyikitywa isivumelwano apho inkampani ka-Ive iba yinxalenye ye-Exor.


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