Umyili wemveliso ye-Apple odumileyo washiya isikhundla sakhe kwinkampani yeCupertino kunyaka ophelileyo ka-2019 kwaye ngoku ubuyile ezindabeni ze unxulumano nenkampani yemoto yezemidlalo iFerrari. Lo mbutho uvela kwinkampani iLoveFrom, apho u-Ive noMarc Newson bangamaqabane aseka.
Kule meko u-Ive uya kuba yinxalenye yebhunga lamaqabane e-Exor, iqonga lonyaka apho abathengi abaninzi benkampani bathatha inxaxheba ukuhlola amathuba amatsha oshishino. Kudala ndiphuma kumajelo eendaba. kwaye ngoku uvela kwakhona ukubonisa utyikityo lwakhe nenye yezona zinkulu kushishino lweemoto, iFerrari.
Inxalenye yengxelo yentsebenziswano phakathi kweLoveFrom kunye neFerrari ibonisa imvisiswano entle ekhoyo phakathi kukaJony Ive, uMarc Newsom noJohn Elkann. Ababini bokuqala bathi "bangabalandeli kunye nabancomayo" baka-Elkann, okwangoku umongameli kunye ne-CEO ye-Exor kunye nomongameli weFerrari.
Ukubonakaliswa kokuqala kobu budlelwane butsha kuya kudibanisa ukusebenza kunye nokugqwesa kweebrendi ezimbini ezidumileyo ezifana neFerrari enamava abanzi kunye nobuchule obungenakuthelekiswa nanto beLoveFrom, echaze iimveliso ezingaqhelekanga ezitshintshe umhlaba. Ngaphandle kwentsebenziswano kunye noFerrari, iLoveFrom iya kuphonononga uthotho lweeprojekthi zoyilo kunye ne-Exor kwishishini lobunewunewu.
Njengabanikazi kunye nabaqokeleli beFerrari, besingenako ukonwaba ngakumbi ukusebenzisana nale nkampani ingaqhelekanga kwaye, ngakumbi, iqela loyilo elikhokelwa nguFlavio Manzoni.
Siyayikhumbula loo nto Emva kokuba u-Ive eshiye i-Apple, wayesele edibene neFerrari ngobudlelwane bakhe obuhle kunye nabaphathi bophawu kunye namandla akhe amangalisayo kuyilo. Kwimeko nayiphi na into, isivumelwano ngoku sisayinwe apho inkampani ye-Ive iba yinxalenye ye-Exor.