Kwiminyaka emininzi eyadlulayo i-Starbucks yaba yenye yezona ndawo zisetyenziswa kakhulu kwiqonga leentlawulo zeselfowuni e-United States, inkqubo esebenza ngeebhakhowudi efana kakhulu naleyo uGoogle wanikezela ngayo, nase-United States, kunye neWallet, iqonga leentlawulo zikaGoogle zihambile. ukutshintsha igama layo amaxesha amaninzi de ihlale kuGoogle Pay.
Usetyenziso oluselfowuni lwe-Starbucks lusebenza njenge-wallet apho sinokongeza khona imali ukuze sibeke iiodolo zethu kamva ngaphambi kokuba sifike kwindawo esifuna ukuyithatha. Nangona kunjalo, ngokufika kwetekhnoloji ye-NFC, i-Apple Pay iye yakhula ngokuthe ngcembe kwaye yodlula i-Starbucks njenge eyona isetyenziswa iqonga intlawulo mobile eUnited States.
Ngokutsho kwedatha enikezelwa yi-eMarketer, i-Apple Pay okwangoku inabasebenzisi abazizigidi ze-30,3 e-United States, xa kuthelekiswa ne-Starbucks '25,2 yezigidi. Kwindawo yesithathu sifumana I-Google Pay enezigidi ezili-12,1 kunye ne-Samsung Pay enabasebenzisi abazizigidi ezili-10,1.
Ngokutsho kwe-eMarketer, i-Apple ixhamle kwinto yokuba iindawo zokuthengisa zamkele itekhnoloji ye-NFC, iteknoloji ukuba i-Starbucks ayinikezeli ukwenza iintlawulo. Ngapha koko, ixhomekeke kwi-Apple Pay ukutshaja kwakhona i-wallet ye-Starbucks.
I-Apple yafika e-United States ngo-Okthobha 2014. Ukususela ngoko, zombini i-Samsung kunye ne-Google baye baqalisa iiplatifti zabo zentlawulo yedijithali, amaqonga asekho ngoku. Bakude kakhulu kumanani anikezelwa yi-Apple Pay eUnited States.
Inkcitho abasebenzisi abaya kuyenza ngeentlawulo nge-NFC iya kufikelela kwi-100.000 yeebhiliyoni zeedola eUnited States. Oku kuthetha ukuba ngokomyinge, Umsebenzisi ngamnye uya kuchitha i-1.545 yeedola ehlawula kuphela nge-smartphone yakhe, nto leyo ebonisa ukwanda kwe-24% xa kuthelekiswa nonyaka ophelileyo.