Ngalo lonke ixesha usasazo lomculo lunabalandeli abaninzi. Kuyinyani ukuba iinkonzo zasimahla ezinje ngeSpotify zinceda kakhulu, nangona kunjalo, akukho bambalwa abakhetha ukuhlawulela inkonzo kwaye ngenxa yoko baneempawu "zeNkulumbuso" ezibonelelwa zezi nkonzo. Ngapha koko, abasebenzisi, abakhululekileyo nababhatalwayo, bafikelele kwelona zinga liphezulu kwimbali yeshishini, beka umzekelo obulala ngokuqinisekileyo umhlaba wokukhutshelwa kwidijithali. Ukukhula kokuhamba komculo akunakunqandeka kwaye ukhuphelo lwedijithali luphila kwimizuzu yabo yokugqibela yobomi, Yeyiphi inkonzo yosasazo lomculo oqhele ukuyisebenzisa?
EUnited States yaseMelika, Ukurekhoda uMbutho woShishino eMelika uqhubekile nophando kunyaka wonke we-2019 neziphumo zakhe zisandula ukubonelelwa. Nangona isenokubonakala incinci, Izibonelelo eziveliswa kukusasaza umculo zikhule ngama-25% apha enyakeni, zafikelela kwizigidi ezili-11.100 zeedola, yiyo ke le nto ingomnye wemithombo yengeniso kushishino, njengoko bekulindelekile. Ngu-Apple Music noSpotify kuphela abagcwele izigidi ezingama-6.800 kule mali sele ikhankanyiwe kwaye abayeki ukukhula ngokweenkcukacha-manani, kungekudala iyakuba yeyona ndlela ixhaphakileyo yokumamela umculo, nje ukuba inkqubo yeplatform ezininzi yandiswe ngokupheleleyo.
Inani lababhalisi abahlawulwayo kwezi nkonzo likhule phantse nge-30% ngexesha le-2019, de ifikelele kubantu abangama-60,4 yezigidi. Kwelinye icala, ukuthengisa kwifomathi ebonakalayo kuyaqhubeka ukuwa, okwangoku kubonisa i-10% yentengiso iyonke. Inkcukacha enomdla kukuba i-vinyl ithengisa ngakumbi kunangaphambili kwaye sele inikezela ngezigidi ezingama-500 zeedola kwinzuzo, okanye kwikamva okanye kwixesha elidlulileyo, iindlela eziphakathi ziyanyamalala ngokupheleleyo. Ukhuphelo lomculo luye lwaya kumanani ka-2006, Iyachuma, ke zikufutshane ekubeni zingabikho kwifomathi (zimele kuphela i-8% yenzuzo kolu shishino).