Ngaphandle kokuba ivuza kumajelo eendaba, inkampani esekwe eCupertino akadli ngokubhengeza ngokusemthethweni ukuthengwa kweenkampani oko ekwenza unyaka wonke. Kwaye xa ibhengezwa esidlangalaleni, akakhe aveze isizathu sokuba ayithenge, nto leyo enyanzela amajelo eendaba ukuba aqalise ukuyithelekelela.
Ukufumana okutsha nje okwenziwe yinkampani kaTim Cook, ubuncinci njengoko sisazi, yinkampani yaseLondon iPlatoon, uqalo lwe-A&R lugxile ekufumaneni italente entsha, ngokutsho kwempapasho ye-Music Business Worldwide, inkampani eyasungulwa kwi-2016 nguSaul Klein kunye noDenzyl Feigelson.
USul Klein wayengomnye wabaseki benkonzo yevidiyo efunwayo iLoveFilm, inkonzo eyavala iingcango zayo kwiminyaka embalwa edlulileyo. Omnye umseki kaPlatoon, uDenzul Feigelson, ligqala kushishino lomculo apho usebenze iminyaka engaphezu kwama-40 Ngoko ke, unolwazi malunga nendlela imarike esebenza ngayo kunye nendlela eyenza ngayo namhlanje.
Enye yezona zinto ziphumeleleyo ezifunyaniswe yile nkampani ngumzobi uBillie Ellish, imvumi eneminyaka eli-16 ubudala eyatyikitya neleyibhile yerekhodi ye-Interscope ngo-2017 kwaye obeka umculo kwintengiso yeKrisimesi ka-Apple yalo nyaka. Ubuye waba neenkwenkwezi kwintengiso ye-Apple esikubonisa ngezantsi kwaye esibonisa indlela awenza ngayo umculo wakhe.
UFeigelson uza kukhokela iqela labasebenzi abali-12 eLondon, apho inezitudiyo ezimbini zokurekhoda. Ngokopapasho, I-Platoon iya kuqhubeka nokwenza umsebenzi wayo kude kube ngoku, ukuxhasa abaculi endibafumanayo kuzo zonke iinkalo, ingaba ngabakhenkethi, ii-albhamu zokurekhoda, izicwangciso zokwandisa, imidiya yoluntu ...
I-A&R, uMculi kunye neRepertoire, licandelo leelebhile zerekhodi okanye abapapashi abaphethe fumana italente entsha kwaye wongamele uphuhliso lobugcisa phakathi kwabo kwinkampani. Ukongeza, basebenza njengonxibelelwano phakathi kwamagcisa kunye neenkampani zokurekhoda, ukongamela umsebenzi onxulumene namagcisa ngamaxesha onke.