Kwiminyaka yakutshanje, uninzi lwabasebenzisi sele luqalile ukubona ukuba zenziwa njani na ii-podcast ngaphezulu kokufanelekileyo ukwaziswa ngawo onke amaxesha iindaba zamva nje, inkqubo yakho oyithandayo kanomathotholo, uphononongo olugqwesileyo lweemovie okanye uthotho ... konke ufuna nini kwaye njani ngaphandle kokuxhomekeka kusasazo ngqo.
Singatsho ukuba iipodcast sele ngohlobo lwenkonzo yokusasaza kodwa yeenkqubo zokumamela kwaye simahla. Ukusukela oko yasungulwa, ngokutsho kwenkampani ekhawulezayo yeNkampani, ii-podcast zika-Apple zisanda kudlula kwi-50.000 yezigidi ezikhutshelweyo, inani eliqinisekisa kuphela impumelelo yeli qonga.
Ngokwenkampani, ukuvela kweepodcast zeApple kudlulile ukukhuphela izigidi ezingama-7.000 ngo-2014 ukuya kuthi ga kwi-50.000 yezigidi ezikhutshelweyo ngo-Matshi walo nyaka. Ngo-2016, inani lokukhutshelwa laliyi-10.500 yezigidigidi zokukhuphela ngelixa ngo-2017 yayiyi-13.700 yezigidigidi.
I-Apple ikhuphe inkxaso ye-podcast nge-iTunes ngo-2005. Ukuza kuthi ga ngoku, ngokolu phononongo, kukho iinkqubo ezisebenzayo ezingama-525.000 ezisasaza yonke imihla okanye rhoqo. Kude kube namhlanje zikho Iziqendu ezili-18,5 zezigidi ezikhoyo yokukhuphela ngeelwimi ezingaphezu kwe-100 kwaye iyafumaneka kumazwe ayi-155.
U-Apple wenze uphuculo oluninzi kwiqonga le-podcast ngokukhutshwa kwe-11, ukongeza inkxaso kumaxesha onyaka, uhlalutyo lwepodcast, iwijethi yeziko lezaziso... kodwa okwangoku inkampani enekomkhulu elisekwe eCupertino khange iwushukumise umhla ngalo mbandela, ngaphandle kwesinyanzelo sabapodcasters.