Kufanelekile ukuba uqaphele ukuba kulula kangakanani ukuthetha nge-Apple kwaye ufumane ikhava kuyo nayiphi na indlela. Obu bubuchule obusetyenziswa ngu-Elon Musk (u-CEO we-Tesla Motors) nabanye oosomashishini xa bengakhange babonakale kumajelo eendaba aphesheya kangangexesha elithile. Ngeli xesha bekuye kuBob Burrough, owayesakuba yinjineli kwinkampani yaseCupertino otyhola inkampani ngokuthi "iyadika" kuba isezandleni zikaTim Cook. Siza kuhlalutya imiyalezo eshiye iinjineli zangaphambili kwi-CEO yangoku ye-Apple kwaye silinganise ukuba ulunge kangakanani kumagama awazinikeleyo kuye.
UBob wajoyina iApple kwakhona ngo-2007, kwaye unxibelelana nodliwanondlebe naye CNBC ukuba le yeyona nto ikufutshane kwi "Wild West" onokuyicinga. Bebesebenza kwiiprojekthi ezininzi kwaye kubonakala ngathi akukho namnye olingeneyo iprofayile yomsebenzi, nangona kunjalo, ibingumceli mngeni rhoqo, into entsha engayekiyo. Ngaphantsi kwamandla eJobs, yayilixesha lokubeka phambili iiprojekthi kuba ukuba ayizukujika yonke into ibe sisiphithiphithi, Nangona kunjalo, ngoku uTim Cook unolawulo lwenkampani, yonke into sele ilungelelaniswe ngakumbi, kwaye kunzima ukuba iprojekthi ihlale iswelekile endleleni.
Kwakufana nokuthi, "Ndilapha ukusombulula nayiphi na ingxaki esemandleni am, ngaphandle kwendima yam, isihloko sam okanye isihloko somsebenzi wam." Oku bekusoloko kunomvuzo, yiyo loo nto sonke sibeka ingqolowa yethu yesanti kwimveliso nganye.
La ngamagama anikezelwe yinjineli kulwimi oluphakathiNgeli xesha, uthathe ithuba lokuphosa i-dart, etyhola uTim Cook ngokuba uyadika kwaye uyalondoloza. Kwaye ngokuqinisekileyo asinakukhanyela, iimodeli ezintathu zokugqibela ze-iPhone azikhange zibe lutshintsho olukhulu lwengqondo, ngendlela efanayo kwiindawo ezinje nge-iPad okanye iiMacs eziguqukayo ngamanyathelo amancinci kunokuba uSteve Jobs ebengathanda.
Ukudikwa, ukusilela kwezimvo, ukungabinangxaki, kuyabiza kwaye kushiyeka ngasemva kwezinye iinkampani.
Ndihlala ndizibuza: Yintoni enye onokuyibuza iApple kwi-iPhone?
Qaphela: ndiyathemba ukuba awukhubekisi lo mbuzo. Ndifunde iphepha elininzi lobuchwephesha kuba ndiyalithanda eli lizwe linomdla kwaye xa umntu ebuza umbuzo ndicinga ukuba yingxoxo-mpikiswano kunye nokutshintshiselana ngezimvo nomnye umntu kuba sonke asicingi ngendlela efanayo. Kodwa, ndiye ndabona ukuba uninzi lukhubekile kwaye baqala ukuthetha izinto ekungafanelekanga ukuba bazenze.