Iminyaka, okoko uSteve Jobs wanyamalala, obunye bobona bume bumeleyo buka-Apple ibinguJony Ive. Lo myili mhle ukhokele indlela kwimveliso yenkampani phantse iminyaka engamashumi amathathu., Kwaye sithetha nge-Apple ekhuphe i-iPod, i-iPhone, i-iPad, iApple Watch, iiMacBooks, iiMacs, kunye neeAirPod.
Ngokucacileyo, inxenye enkulu yempumelelo yeemveliso isekwe kuyilo lwazo, lukhutshelwe kwaye luxeliswe ngabo bonke abavelisi ubukhulu becala okanye obuncinci. Kungenxa yoko le nto isibhengezo sokuba uyashiya iApple sibe nefuthe elikhulu kwihlabathi lobuchwephesha, kunye "nabaprofeti" abaqhelekileyo abaphinda babhengeza ukuhla kwenkampani. Kodwa oku akubanga ngumba weentsuku, okanye iiveki, okanye iinyanga. Sele ikukulahlwa okwenziwe ngesondo iminyaka emine, kwaye sikuxelela iinkcukacha ezingezantsi.
Isisiseko kwiApple yanamhlanje
Ukusukela oko uSteve Jobs, ingqondi eyadala iApple wayihlangula ekufeni, wasweleka ngo2011, baninzi abathi uJony Ive ekugqibeleni ubenoxanduva lokuba zeziphi iimveliso ezasungulwa, ukuba basebenze njani kwaye iyakuba luyilo luni. Umsebenzi wakhe ngaphakathi kwenkampani wadlula kwindima yakhe njengomyili, kwaye imithombo yenkampani yambeka kwinqanaba elifanayo noTim Cook. malunga nokwenza izigqibo malunga neemveliso zenkampani.
Nangona kunjalo, kule minyaka idlulileyo kubonakala ngathi indima kaJony Ive ibingasemva. Konke kwaqala ngokusungulwa kwe-Apple Watch ngo-2015, ukusukela ngalaa mzuzu ndiqale ukunikezela ngoxanduva, ngokwento asixelela yona Bloomberg Ukucaphula imithombo kufutshane kakhulu kwinkampani. Ukusukela ekubekeni esweni umsebenzi weqela liphela mihla le, ndiye ndahamba ndotyela iofisi yakhe amaxesha ambalwa ngeveki.
Ngo-2015 konke kwaqala
Ngokuchanekileyo malunga nelo xesha, kudliwanondlebe neNew Yorker, wavuma ukuba "udiniwe kakhulu", eqinisekisa ukuba unyaka ongaphambi kokumiliselwa kweApple Watch yayiyeyona nto inzima ukusukela oko yafika eApple. Emva kwala magama, abaninzi baqala ukuqinisekisa ukuba indima ye-Ive kwinkampani iya kuqala ukungabinamsebenzi. Kwiinyanga nje ezintathu kamva, uJony Ive waqeshwa njenge "Gosa eliyiNtloko loYilo," eshiya indima yolawulo lwezixhobo zekhompyuter kunye namaqela oyilo lwesoftware kubaphathi ababini, uAlan Dye noRichard Howarth. Kwiminyaka emibini kamva u-Ive ubuyile wazothatha inxaxheba kuxanduva awayelunikile.
Nangona kunjalo ndiqhubekile Ukutyelela iiofisi zaseCupertino amaxesha ambalwa ngeveki, Kwaye iintlanganiso ezininzi zazibanjelwe eSan Francisco ukunqanda ukufuduka kwikhaya lakhe ukuya eCupertino. Ngamaxesha athile babedibana kumakhaya abasebenzi, iihotele okanye ezinye izinto, bade babeke iofisi eSan Francisco ukuze benze uninzi lomsebenzi wabo eApple. Oku "kwahlulwa" koxanduva lwakhe eApple kwamenza ukuba aphose ukumiliselwa kwayo nayiphi na imveliso yenkampani, into engacingekiyo kwelinye ixesha.
Ibiyinto esele iqhubeka ixesha elide. Ubune-Apple malunga neminyaka engama-25, kwaye ibingumsebenzi oxinzelelekileyo ngeli xesha, lixesha lokuba wonke umntu ayithathe lula.
Kwaye ukusukela ngoku?
Ekuqaleni akuyi kubakho lukhulu kwinkampani, kuba indima ye-Ive e-Apple kule minyaka idlulileyo ibingafanelekanga, ngokutsho komthombo wenkampani uqinisekisa iBloomberg. Kodwa ukungaqiniseki kuyaqhubeka ukuveliswa kwinkampani eyikhathaleleyo okoko yaqalayo kwaye oko bekuhlala kuyibonakalisa: uyilo. Ngoku ukuba uJony ndihambile U-Evans Hankey uya kukhokela iqela loyilo lwezixhobo zekhompyutha. UHankey uyinkokeli enkulu, kodwa akangomyili, kwaye sisizathu sokuba ukuthandabuza kuveliswe ngendima yabo kwinkampani. Uya kunika ingxelo ngqo kuJeff Williams, igosa eliyintloko lenkampani elisebenzayo.
Yintoni eyoyikwa ngabantu kukuba ngaphandle kwentloko "yoyilo" kunye neqela loyilo phantsi kolwalathiso lwabantu "abashishini" ababini isithintelo sinokufakwa kwizinto ezintsha ezingazange zibekho ngaphambili. Ngaphambili, uJony Ive waphendula ngokuthe ngqo kuTim Cook, kwaye ngaphambili waphendula ngqo kuSteve Jobs. Kwakuyinto eqhelekileyo ukubona aba babini behambahamba kwinkampani xa besenza izigqibo.
Ukwazi ukuba oku kuphuma kuya kudala ukungaqiniseki malunga nekamva lenkampani kunye neemveliso zayo ezilandelayo, uTim Cook ngokwakhe ukwenze kwacaca izolo kwingxelo yakhe yokushicilela ukuba "UJony Ive ebezakuqhubeka nokusebenzisana noApple kwis studio sakhe esitsha."