Isamsung yenye yeenkampani ebezisebenza ukusonga izikrini ixesha elide. Kule minyaka idlulileyo, usibonisa ukuba ufuna ukuba i-smartphone yexesha elizayo ibekho, kwaye yenzelwe loo nto ubhalise inani elikhulu lamalungelo awodwa omenzi wechiza ngokunxulumene nokusonga izikrini. Ngokweendaba ze-ET, inkampani i-LG eyenzileyo ikwaphanda ngalo mbandela iphuhlise iprototype yepaneli yokusonga ye-OLED, iphaneli ekubonakala ukuba itsale umdla we-Apple, iMicrosoft kunye noGoogle, abanokuthi bayiphumeze kunye nezixhobo zabo zexesha elizayo , nokuba iyahamba okanye iyaphatheka.
Onke amarhe acebisa ukuba iApple ingaqala ukusebenzisa iiphaneli ze-OLED ngokusungulwa kwe-iPhone elandelayo, nokuba zii-7s, 8 okanye 10 (kwisikhumbuzo seminyaka elishumi, iApple inokusinika isimangaliso ngegama le-iPhone). Isamsung kunye ne-LG bezisoloko zisilwa ukuba zithathe indawo yokwenziwa kwezi paneli kodwa kuyacaca ukuba le nkampani ye-LG yiyo ethathe ikati iyisa emanzini kwaye iya kulawula ukwenziwa kwayo.
Okwangoku iprototype eboniswe yi-LG kule khonsathi, inexabiso eliphezulu kakhulu ukuvelisaKodwa njengoko inkqubela phambili yetekhnoloji, iindleko zokuvelisa ziya kuncipha kwaye zinokuphunyezwa kwizixhobo ezininzi. Eyona nto indibethelayo malunga nale prototype ekucingelwa ukuba asinayo irekhodi le-LG ebhalise nasiphi na isixhobo esivumela ukuba isikrini sisongwe, njengoko i-Samsung kunye ne-Apple bezenzile kwiinyanga ezidlulileyo.
Asazi ukuba lo mbutho weenkampani ubangelwa Bafuna ukuma kwi-Samsung engumninimandla onke kule ndawo, okanye nangona i-Samsung ingafuni ukuvelisa abantu besithathu ukuba babe bodwa, ubuncinci kwiminyaka yokuqala, ubunini bezixhobo ezinezikrini ezisongelayo, into eya kuthi ngokuqinisekileyo ibenze batsale inani elikhulu labathengi abatsha abanomdla kuyo.