Ukusukela phakathi kunyaka ophelileyo abaphathi abaphezulu banyanzela i-CEO yangaphambili ye-Twitter ukuba irhoxe, Amanzi aya esihla kakhulu phakathi kwenkampani. UJack Dorsey, umsunguli weqonga, wanyanzelwa ukuba abuyele kwinkampani kwisikhundla se-CEO, kodwa kubonakala ngathi ezi ntshukumo zamva nje azibathandi ngokupheleleyo amasekela-mongameli benkampani ye-microblogging. Kwimpelaveki ephelileyo, abaphathi beenkampani ezintlanu babhengeze ukuba bayayokuphumla ithutyana, emva kokuphikisana nomphathi wangoku uJack Dorsey. Kwezi kufuneka songeze ukuba kunyaka ophelileyo i-8% yabasebenzi bayekiswa.
Ukongeza, iqonga alikho njengenzuzo njengoko kufanelekile kwaye lisilele ekutsaleni abasebenzisi abaninzi kwiqonga lalo ngaphandle kophuculo lwamva nje olunje ngenkonzo yevidiyo kunye nokuba kungenzeka ukuba mva nje ijikeleze inkampani eyiyo susa umda weempawu ezili-140 kumyalezo ngamnye. Oku kushenxiswa kuya kuphelisa ukungabi lula, eyona nto iphambili kwinkampani. Into emnandi nge-Twitter kukuba ngoonobumba abali-140 kufuneka utsho umyalezo wakho ngokucacileyo nangokufutshane, ngaphandle kokuphambuka.
Ukuzama ukuphucula ubudlelwane be-Twitter kunye nayo yonke imeko-bume, amarhe okugqibela acebisa ukuba UNatalie Kerris, owayesakuba li-Apple PR kangangeminyaka eli-14, kwaye ngubani oshiye isikhundla sakhe ngo-Epreli odlulileyo ngenjongo yokuthatha umhlala-phantsi, angaya kwi-Twitter. UNatalie uza kungena endaweni kaGabriel Sticker, osandula ukushiya inkampani. kwaye uza kusebenza ngokusondeleyo nengcebiso yenkampani ngokubanzi.
Kodwa oku ayikokutyikitywa kweTwitter komntu osuka kuApple. NgoDisemba ophelileyo, inkampani yaqesha uJeffrey Siminoff usekela-mongameli weentlobo ezahlukeneyo kunye nokubandakanywa eApple kwaye oshiye isikhundla sakhe eCupertino wajoyina i-Twitter.