Los iinkonzo zokusasaza umculo baye koloni koluntu. Kukude ukubetha kwii-albhamu zomzimba kubazobi kwihlabathi liphela okwenzeke kungekudala. Nangona kunjalo, ngasemva kwezicwangciso ezintsha zokusasaza Iirhafu zomculo okanye ubukhosi ezihlawulwa ziinkonzo kumagcisa kunye neenkampani zabo zokurekhoda ngokumamela kumaqonga abo. Lo ngumba ophezu kwetafile inyanga nenyanga kwaye amagcisa amaninzi athi kufuneka ahlawule ngaphezulu ngomculo wawo. Isindululo sikarhulumente wase-Bhritane sijolise ekwandiseni imirhumo yamagcisa kunye namaqonga anje Iapile Music bonisa ukudideka kwabo kunye nokuqonda malunga noku.
Utshintsho kwimirhumo yomculo, kulandela ingxelo yase-UK
Urhulumente wase-UK uno-Mphathiswa Wezenkcubeko, Imidiya kunye neMidlalo ekhokelwa nguNicky Morgan. Kwisindululo sobuphathiswa, kwasekwa iKomiti ejongene nokufunda imiba eyahlukeneyo yenkonzo ukuze yenze umthetho owamela abantu abamele le nkonzo. Enye yeeprojekthi ezaziswa yiKomiti ngo-Okthobha u-2020 yayiyi ifuthe lezoqoqosho lokusasaza okukhoyo ngoku. Ngokwengcaciso evela kwiPalamente yase-Bhritane, Esi studio kujoliswe:
Vavanya ifuthe loqoqosho lokusasaza umculo kubazobi, iilebhile zokurekhoda, kunye nozinzo kushishino lomculo ngokubanzi.
Olu xwebhu lupapashwe yikomiti lwaze lwathunyelwa ngurhulumente wase-UK lubonisa ukuba umculo okhoyo ngoku uvelisa ngaphezulu kweebhiliyoni zeepawundi ngonyaka ngaphezulu kwe-115 yezigidi zeembono ngonyaka. Nangona kunjalo, nantsi eyona nto iphambili, amagcisa afumana kuphela i-13% yengeniso eyenziweyo.
Umongameli weKomiti uqinisekisile:
Ngelixa ukusasaza kuzise inzuzo ebalulekileyo kushishino lomculo olurekhodiweyo, italente esemva kwayo - abenzi beengoma, ababhali beengoma, kunye nababhali beengoma- bayaphulukana [nemali]. Kuyakwanela ukuqala ngokutsha ngokupheleleyo kokuhanjiswa okubandakanya emthethweni amalungelo abo kwisabelo esifanelekileyo seenzuzo ”.
I-Apple Music: 'Lishishini elinomda omncinci'
Isifundo esenziwe yiKomiti siqokelele ubunyani beenkampani ezirekhodayo, amagcisa, abezopolitiko kunye nabantu ababalulekileyo beenkonzo zokusasaza umculo. Ngenjongo yokujonga ukubaluleka kwengxaki ndikwazile ukunika izicwangciso Ingasombulula iimpembelelo ezingathandekiyo zemirhumo ephantsi yomculo kumagcisa.
Kwenye yongenelelo, iApple Music yavunyelwa ukuba inike uluvo lwayo. Yayingu-Elena Segal, uMlawuli woPapasho loMculo e-Apple, owakhanyisa malunga nomba kwinqanaba le-Big Apple:
Sikhuphisana nesimahla. Besikhuphisana simahla, nokuba sesemthethweni okanye asikho mthethweni, ukusukela oko kwaqalwa nge-iTunes… kwaye ukukhuphisana simahla kuhlala kunzima kakhulu kuba abathengi banokukhetha ukukhululeka… andicingi ukuba inkonzo exhaswa yintengiso inokuvelisa ngokwaneleyo Xhasa indawo yonke esempilweni.
Ukusuka kwiApple nakwezinye iinkampani ezinkulu kuqinisekisa ukuba ishishini lasebukhosini lomculo elivela kwiinkonzo zomculo ezisasazayo likwicala elixineneyo. Ingakumbi xa ucinga ukuba imali eninzi ihlala kwiinkampani ezirekhodayo kwaye incinci ifikelela kumagcisa. Ngapha koko, ngokwezibalo zamva nje ezipapashwe ngu Umntu ochotshelweyo ibonisa ukuba iApple Music yenye yeenkonzo ezihlawulwa kakhulu kubazobi, ukubalwa kwe-25% yayo yonke ingeniso yokusasaza kwi-6% yokusetyenziswa.
Izisombululo zekamva ... ngaphandle kweenjongo ezininzi zokutshintsha
Okokugqibela, iKomiti igqibe ekubeni ukuphucula imirhumo yomculo kubazobi kufuneka batshintshe imiba ethile Intsingiselo yokuba iinkonzo zomculo zingundoqo. Ezi zisombululo zisekwe kwiibhloko ezintlanu ezinkulu:
- Umvuzo olinganayo
- Umvuzo womvuzo kubabhali beengoma
- Ukuqhuba isifundo kumandla wentengiso kushishino lomculo
- I-algorithm efanelekileyo necacileyo kunye nohlu lwadlalwayo
- Idilesi yenkxalabo malunga nokukhuselwa kukarhulumente kwegcisa
Siza kubona ukuba kubaluleke kangakanani oku kubonakaliswa ngurhulumente wase-UK. Ngapha koko, kulo lonke ungenelelo lwekomiti, kuye kwenziwa iingcebiso Ukubongoza i-United States ne-Yuropu ukuba bawuphathe ngokwabo lo mbandela kwiindawo zabo.