Ngo-Matshi ophelileyo, u-Eddy Cue wabhengeza ukuba iApple Music ifikelele kubabhalisi abazizigidi ezingama-38. Kwinyanga enye emva koko, eli nani lenyuke laya kwizigidi ezi-4o, ngumntu onomtsalane ngokwenene. Kwinyanga nje enye, iApple ikwazile ukufumana ababhalisi abatsha abazizigidi ezi-2 kunye nokubhiyozela, ngokutsho kupapasho olwahlukeneyo, iApple Music itshintsha abaphathi.
Emva koko, U-Oliver Schusser uya kuba yintloko yeenkonzo zomculo zokusasaza zika-Apple kumhlaba jikelele. UOliver akamtsha kule nkampani, ukusukela ngoku ubambe isikhundla sokuba usekela-mongameli weApple Music ukongeza ekusebenzisaneni kwiVenkile yeApple, iiMovie zeTunes, iiBooks, iPodcast ...
UOliver, njengoko benditshilo apha ngasentla, akangomntu omtsha kwinkampani. Inyaniso, Watyikitywa nguEddy Cue kwiminyaka eli-14 eyadlulayo, Ngubani obephethe ukwazisa ngesikhundla esitsha sikaOliver njengentloko yeApple Music. Le ntshukumo yabasebenzi kufuneka ibekho, ubuncinci ngokuyinxalenye, kuJimmy Iovine olandelayo "wokuhamba" kweyeThupha elandelayo, inyanga apho aya kuyeka ukusebenza yonke imihla kwinkonzo yomculo yokusasaza awayincedayo ukuyila.
Ubunkokeli be-Apple Music buye abuzanyazanyiswa kule minyaka idlulileyo. Abanye babasunguli bayo abanjengoBozoma Saint John okanye u-Ian Roger bayishiyile inkampani, ke ukufika kukaOliver kungangumbutho othi, ekugqibeleni, unike uzinzo kwicala u-Apple afuna ukuluthatha ngomculo wenkonzo yakhe ekusasazeni, inkonzo ukuba, ngokwenani lababhalisi, ayenzi kakubi kwaphela. Kwiinyanga ezidlulileyo, iApple Music ikhule ngezinga elikhawulezayo, nangona isenendlela ende ekusafuneka uyihambile.
