Kwiintsuku ezimbalwa ezidlulileyo ndabona iphulo kuTwitter elasikhuthaza ukuba simamele ezinye iirekhodi, iirekhodi ezikwimo yomzimba. Kwaye kukuba ngalo lonke ixesha sisebenzisa ifomathi yomzimba engaphantsi, kwaye ngalo lonke ixesha sithenga umculo omncinci nangomculo wedijithali. Kwaye kukuba ngakumbi nangakumbi sisebenzisa iinkonzo zomculo zokusasaza, idatha iyatsho kwaye namhlanje sinokwazi i Uhlobo lwe-2019 lweenkonzo zokusasaza umculo. I-Apple Music ilandela emva kweSpotify kunye nenqanaba njengenkonzo yesibini yomculo esetyenziswa kakhulu ngo-2019.
Ngokubanzi, iinkonzo zokusasaza umculo zikhule nge-32% ngexesha le-2019, lafikelela kubabhalisi abazizigidi ezingama-358 ngokophando olupapashwe nguPhando lweConterpoint. I-Spotify isengukumkani wentengiso ye-35% yentengisokodwa I-Apple Music ilandela ngokusondeleyo, ifikelele kwi-19% yentengiso iyonke kunyaka ophelileyo. Inkonzo eqhubeka nokukhula unyaka nonyaka ngeAmazon Music okanye iYouTube Music elandela emanyathelweni ayo.
I-Spotify igcine indawo yayo yokuqala ngoncedo lwemisebenzi yokwazisa enje ngo-Syenza ipremiyamu simahla kwiinyanga ezintathuUkuncitshiswa kwamaxabiso, amaphulo abhalwe igama lakho njengeSpotify kunye nokugxila kumxholo okhethekileyo. Iimpawu ezinkulu zeTekhnoloji ezinje ngeAmazon, iApple, uGoogle uqalile ukugxila kumculo osasazayo kwaye banemali eyaneleyo abanokuyinika ukhuphiswano oluqinileyo lweSpotify. I-Apple Music yenza uphuculo kwisicelo sayo, njengokungeniswa kwemowudi yasebusuku, uluhlu lokudlala olukhethiweyo ukujolisa kwiqela, njl.. Kwangokunjalo, iAmazon Music iye yavavanya umculo ongalahlekiyo kwaye yenza i-niche yayo apho ikhuphisana khona noTidal.
Kwaye ukuba sibuyela kutshintsho ekusebenziseni, kufuneka kuthiwe Ngaphezulu kwe-80% yababhalisi abahlawulwayo, into ebonisa ukuba ekugqibeleni abasebenzisi bakhetha ukuhlawula iifizi eziyimfuneko, nokuba kukho ukunyuswa okanye akunjalo, ukuba zonke iikhathalogu zomculo zifumaneke ezandleni zabo.. Ukongeza, into enomdla kukuba olu khuphiswano lusekwe kwiimpawu zenkonzo nganye kuba kwinqanaba lekhathalogu ziyafana zonke. Siza kubona ukuba lo nyaka u-2020 uqhubeka njani kwaye ukuba ngaba iApple Music iyaqhubeka nokulawula kwintengiso kwicandelo elinzima lokusasaza umculo.
