Khange sithethe ngoTidal ixesha elide, nokuba ngcono okanye okubi, okuthetha ukuba u-Kanye West, oyena mmeli ungoyena mntu ungaphezulu, ebesekhefini okanye echitha ixesha lakhe esenza into enemveliso ngakumbi kunokwenza ukuba u-Apple athenge inkonzo yakhe umculo osithandayo, iTidal. Umqokeleli uJay Z ungoyena mntu uxanduva lukaTidal kwaye kumaxesha amaninzi, ebehlala ezama ukuphuma kulo naluphi na uhlobo lwempikiswano eveliswe nguKhan West. Nangona kunjalo, ukuthula kwakho kugqityiwe. Njengoko sibona, Zonke iicwecwe zikaJay Z kwiApple Music azisafumaneki.
Ukuba senza uphando lwe-rapper kwi-Apple Music, Siza kufumana kuphela iingoma apho asebenzisane khona nabanye abaculi, ayikho enye into. Esona sizathu sisengqiqweni sokuba siqonde emva kwesi sigqibo kukuzama ukuba abalandeli bakhe bavule iakhawunti kuTidal ukuba bafuna ukonwabela iingoma zakhe, kuba ikhathalogu kaJay Z nayo isusiwe kwiSpotify, njengoko kuchaziwe kuTwitter Nangona kunjalo, yonke ikhathalogu kaJay-Z iyafumaneka kwi-iTunes ukuze nawuphi na umsebenzisi ayithenge ayidlale nanini na efuna.
Ikhathalogu yomfazi kaJay Z, U-Beyonce uyafumaneka kwi-Apple Music, kubandakanya neengoma zakhe zamva nje "Ukutya nawe" ekhutshwe namhlanje. Nangona kunjalo, ividiyo yalo mntu mtsha ifumaneka kuphela kubasebenzisi bakaTidal. Bonke abanye ubunkokheli beTidal, kubandakanya Kanye West, Rihanna, Nicki Minaj, Daft Punk, Jack White, Madonna, Arcade Fire, Alicia Keys, Usher noCalvin Harris bayaqhubeka nokubonelela ngee-albhamu zabo ezahlukeneyo ngeApple Music.