Kuyimfihlo evulekile ukuthi iGoogle inika i-Apple izigidigidi zamaRandi minyaka yonke ukwenza usesho lweGoogle lube inketho ezenzakalelayo kusiphequluli seSafari, isivumelwano esisezindleleni zeziphathimandla ezilawulayo.
Ngonyaka odlule, uGoogle wakhokha amadola ayizigidi eziyizinkulungwane eziyi-10.000 ukuze kube yinjini yokusesha eSafari, isamba esingakhuphuka sifike ezigidini eziyi-15.000 zamarandi ngokusho kombiko wakamuva ovela enkampanini yaseBernstein.
Kulo mbiko, obhekiswe kubatshalizimali, uBernstein uthi eminyakeni ezayo, leli nani lingaqhubeka likhuphuke futhi lifinyelele kwinani eliphakathi kwezigidi ezingama-18.000 nezingama-20.000 2022 zamadola ngonyaka ka-XNUMX. Le nkampani isekela izibikezelo zayo kudatha evela "ekudalweni kwezinqolobane zomphakathi ezivela ku-Apple kanye nokuhlaziywa kwe-Google Traffic Acquisition Cost (TAC).
Kodwa-ke, isivumelwano phakathi kwe-Apple neGoogle singangena ezinkingeni ezimbili ezinkulu. Okokuqala, iziphathimandla ezilawulayo zisalinde lesi sivumelwano, ngoba silinganisela izinketho zezinye izinjini zokusesha ngokuya ngokuthi ngubani obeka imali eningi phezulu kwetafula. Yize ubungozi bokulawula busondele, kungenzeka benziwe eminyakeni embalwa ezayo.
Ingcuphe yesibili kulesi sivumelwano ukuthi i-Google ayizimisele ukubuyekeza isivumelwano sakho. Ngalo mqondo, uma sinaka ukuthi inzuzo ephelele yakwaGoogle ngo-2020 yayingama-dollar ayizigidi ezingama-40.270, inani okufanele likhokhe minyaka yonke kuyithukuthelo langempela kuma-akhawunti weGoogle, inqobo nje uma izibalo ezihlale zikhona zikwazile ukuba yiqiniso , okuthile esingakubuza ngokubheka izinzuzo ze-Google.