I-NPD: Ama-AirPod athola kuphela isabelo semakethe esingu-2-3%, hhayi ama-26%

Januwari wokugcina 12 siyashicilela i-athikili ekhuluma ngokuthi ama-AirPod ayethengisa kahle kangakanani. Kuleyo ndatshana, ebiqoqa imininingwane eshicilelwe yinkampani iSlice Intelligence, kwathiwa eyodwa kuma-headphone amane angenazintambo athengiswe online selokhu kwethulwe ama-headphone angenantambo akwa-Apple AirPods, kepha namuhla i-NPD inyukile ukubeka amaphuzu kuma-i's nokwenza iCupertino ibeke izinyawo zayo phansi.

Kule ntambama, i-NPD ikhiphe imininingwane eqinisekisa ukuthi isabelo semakethe yokwethulwa kwe-Apple kwakamuva 2% kuphela ngenani lokuthengisa no-3% wenzuzo. Kungenzeka kanjani ukuthi kube nomehluko omkhulu phakathi kolwazi olushicilelwe yiSlice Intelligence nalolo olushicilelwe yiNPD? Incazelo ilula kakhulu futhi sizokutshela ngayo ngezansi.

USlice Intelligente ukhulume kuphela ngokuthengiswa kwe-AirPod online

Imininingwane etholwe yiSlice intellligence baqoqa kuphela ukuthengisa online, ngenkathi lezo ezitholwe yi-NPD ziqoqa zonke izinhlobo zokuthengisa. Ngokusho kwesibili, uBeats ungumholi kule makethe ngama-25% kuphela wamasheya, okuletha i-Apple 46% yenzuzo yakho konke ukuthengiswa kwamahedfoni angenantambo.

I-NPD ifuna ukukubeka kucace ukuthi lokho okwenziwe yiqembu laseCupertino kubaluleke kakhulu kunedosi yabo yeqiniso ekhombisa:

Ukuthi i-Apple ikwazile ukuthatha ama-2% emakethe ngamayunithi kanye no-3% wamadola ngomkhiqizo ngenyanga yayo yokwethulwa kubalulekile uma unikezwa ukuthi imakethe yamahedfoni inkulu kangakanani. I-Apple isivele ihlombe nehlombe noPlantronics noJaybird ngemuva kwenyanga yokuthengisa kuphela.

Ukuhlola kangcono impumelelo yama-AirPods, kufanele sinake ukuthi Ama-26% wokuthengisa oku-inthanethi futhi isabelo semakethe esingu-2% sitholakele yize kunesitoko esiphansi sama-headphone angenantambo akwa-Apple. Uma bekuzuzile lokho ngaphandle kwesitoko, kuzokwenzekani lapho kujwayelekile?