Ezinyangeni ezedlule sibonile ukuthi imishini i-Apple ehlele ukuthi ibe ngumhlinzeki wokuqukethwe ngokusakaza, yenza ukusayinwa kwazo zonke izinhlobo zabantu ezihlobene namanye amapulatifomu noma izinkampani ezinkulu zokukhiqiza ezifana ne-Sony, ngaphezu kokuya ezivumelwaneni zokuvala zalokho kuzoba uchungechunge lwakhe lokuqala lomkhiqizo wakhe.
Kepha lokho akusho ukuthi ishiya eceleni amapulatifomu asele, ngoba ngokwemagazini i-Variety, u-Apple uqashe intatheli u-Alex Gale, intatheli uzophatha ekuxhumaniseni lonke iqembu labahleli be-Apple elihlobene nomculo nezinkundla zayo, okuyi-Apple Music, Beats 1 ne-iTunes.
Ngaphambi kokujoyina, okuzokwenzeka ngoMsombuluko ozayo, UGale usebenze kumagazini iBillboard, Vibe, XXL neComplex, njengomhleli ngaphandle kokuthola isikhundla somthwalo wemfanelo omkhulu. Ngaphakathi kwe-Apple, uJen Robbins, okwamanje ongumqondisi wamaphrojekthi kanye nomugqa wokuhlela ngaphakathi kwe-Apple Music kanye nezakhi zayo, uzobekwa icala. Kepha ngaphezu kwalokho, ngokusho kweZinhlobonhlobo, uzophinde abe neqhaza elibalulekile kupulatifomu ye-Apple ezayo yokusakaza ividiyo, lapho ezoba khona futhi ophethe iqembu labashicileli.
Njengamanje, i-Apple Music inababhalisile abayizigidi ezingama-36 abasakazeke emhlabeni jikelele. Ngokwethulwa kwe-HomePod, ufuna ukukhulisa lelo nani ngokuzama ukukholisa labo basebenzisi abaqhubeka nokusebenzisa iSpotify ukushintshela kuplatifomu yomculo yokusakaza yakwa-Apple unomphela, ngoba isipikha esisha sika-Apple sisebenza kuphela ne-Apple Music, singadlala konke okuqukethwe okutholakala ku-Spotify ngobuchwepheshe be-AirPlay ukuthi le divayisi isisinikeza, kepha konke kuzoya ngokusetshenziswa kwalaba basebenzisi beSpotify ngokusobala.