Amahlebezi okuthi I-Apple ingavula ama-headphone amasha eceleni kwe-iPhone 12 Zishisa ngokubomvu, ikakhulukazi ngemuva kokuthi i-Apple isuse ikhasi elinikezelwe kuma-Beats kuwebhusayithi yalo eyinhloko.
U-Apple uthenge iBeats ngo-2014, kanti kule minyaka eyisithupha amahemuhemu okuthi lo mkhiqizo ungagcina unyamalale abelokhu eqhubeka. Kuqale kwaxoxwa ukuthi intshisekelo ye-Apple yokuthola iBeats ilele kuphela enkonzweni yayo yomculo, iBeats Music, kodwa Intshisekelo kaCupertino kumahedfoni nezipikha ibilokhu ikhula njalo kusukela lapho, ngokwethulwa njenge-AirPods, i-AirPods Pro noma i-HomePod. I-Apple ibuyekeze ama-headphone we-Beats ukunikela ngezici ezifanayo nama-AirPods ayo, njengokubhanqa okuzenzakalelayo, kepha ukuphela kwamahedfoni we-Beats kungasondela kunanini ngaphambili.
Ezinsukwini ezimbalwa ezedlule sikutshele ukuthi i-Apple ishiya isicelo seBeats ukuze ivuselele ama-headphone ayo, inqubo ezokwenzeka kusukela manje ngokuxhuma ama-headphone kudivayisi ye-Apple, njengoba kwenzeka kuma-AirPods. Emahoreni angama-24 ngemuva komcimbi wokwethulwa kwe-iPhone 12 entsha, Abakwa-Apple balisusile ikhasi elibekelwe imikhiqizo ye-Beats kwi-webhusayithi yalo, uphawu lokuthi mhlawumbe lwenza izinguquko ezibalulekile kulo, noma kungahle kuhoxiswe iBeats kuwebhusayithi yayo ukuze kugcine kumunce ngokuphelele umkhiqizo, onganyamalala uthandele i-Apple uqobo.
I-AirPods Studio, ama-headphone endlebe angaphezulu kwe-Apple, angakhomba ukuphela kweBeats njengomkhiqizo. I-Apple isivele isizoba nezinhlobonhlobo zamahedfoni abanzi ngokwanele ukuthi ikwazi ukwenza ngaphandle kwemikhiqizo ye-Beats, enama-headphone ayisisekelo afana nama-AirPods, i-AirPods Pro njengama-headphones asezindlebeni ze-premium kanye ne-AirPods Studio njengamahedifoni we-headband, okubuye kuthiwe angafika ngezinhlobo ezimbili, enye ishibhile futhi i-sportier, enye inezinto zokwakha ze-premium ku intengo ephakeme.