Ngenkathi i-Apple ithenga iBeats Electronics neBeats Music ngo-2014 (ukwethula isevisi yayo yokusakaza umculo ngemuva konyaka), uLuke Wood wajoyina inkampani kaTim Cook ukuze enze inhloko ye-Beats entsha ngaphakathi kwe-Apple, iBeats entsha, kusukela ngosuku lokuthenga, engakaze yethule noma imiphi imikhiqizo emisha emakethe.
UJon Prosser, u-YouTuber wesiteshi i-Front Page Tech, ukusho emasontweni ambalwa edlule ukuthi I-Apple ayibonanga ikusasa lomkhiqizo we-Beats, ngoba babakha uhla olusha lwemikhiqizo yomsindo ngaphandle kokubala ama-Beats nganoma yisiphi isikhathi, izitatimende ezazingasekelwe ebufakazini noma kumahemuhemu okuzixhasa.
Kodwa-ke, kubonakala sengathi uphawu lweBeats lusenalo ikusasa ngaphakathi kwe-Apple, okungenani ngokusho kuka-Eddy Cue. UCue, iphini likamongameli omkhulu we-Apple wesoftware ye-inthanethi nezinsizakalo, uthumele i-imeyili kubasebenzi bakwa-Apple, futhi ufinyelelwe yiCnet, lapho umemezela ukuhamba kukaLuke Wood, imashi ezokuba ngokusemthethweni ngo-Ephreli 30.
Indawo yakhe izothathwa ngu-Oliver Schusser, owaba ngu- Inhloko ye-Apple Music ngo-2018. Ngenxa ka-Oliver, i-Apple Music ibone ukukhula okukhulu ngonyaka owedlule, ngokusho kukaCue kwi-imeyili efanayo. Izibalo zakamuva zababhalisile be-Apple Music zisukela ngoJuni wonyaka odlule, ngaleso sikhathi i-Apple Music yayinababhalisile abayizigidi ezingama-60.
U-Apple wethule iPowerbeats 4 entsha maphakathi no-Mashi kanti kuleli sonto, i-FCC isiphume ezinye okusha Powerbeats ProAma-headphone angenantambo okwamanje asazi ukuthi bangakubona nini ukukhanya, kepha uma sebedlulile emzimbeni wokulawula waseMelika, kungenzeka ukuthi bazokwenza lokho ezinyangeni ezizayo.