Akusikho okokuqala, futhi futhi mhlawumbe ngeke kube yisikhathi kuphela, lokho inkampani encane imangalela inkampani enkulu emsola ngokusebenzisa noma yimaphi amalungelo akhe obunikazi ngaphandle kokungena ebhokisini kuqala. Kwesinye isikhathi kuba njalo ama-troll we-patent, izinkampani ezithenga ezincane ezinezinkinga zezezimali ukugcina amalungelo azo obunikazi bese zimangalela ezinkulu.
Lesi sikhathi, akusikho lokho, okuphambene nalokho. I-Sonos, inkampani yesipikha eye yaba enye ye- izinketho ezinhle kakhulu emhlabeni womculo nobuchwepheshe eminyakeni yamuva, ifake isimangalo ngokumelene ne-Google enkulu, ngokusebenzisa ngokucacile imininingwane yezobuchwepheshe evezwe ngendlela eyimfihlo.
En Actualidad iPhone Sihlaziye imikhiqizo eminingi i-Sonos eyenza itholakale kithi, futhi njalo inamamaki amahle kakhulu. Le nkampani yaseCalifornia isho lokho I-Google isebenzise ubuchwepheshe bayo "Ngokusobala nangokwazi" ngokwezigaba zayo zezikhulumi, uPatrick Spence, isikhulu esiphezulu seSonos, utshela i-New York Times.
Ngaphandle kwemizamo yethu ephindaphindwe futhi ebanzi eminyakeni yamuva nje, iGoogle ayikhombisanga ukuzimisela ukusebenzisana nathi kusisombululo sokuwina, ngakho-ke asinakho okunye esingakwenza ngaphandle kokumangalela.
USpence uqinisekisa incwadi efanayo ukuthi I-Google akuyona kuphela ekopishe ngokusobala ubuchwepheshe bayo, njengoba i-Amazon nayo ikwenzile, kepha ngenxa yokulinganiselwa kwezezimali ingabhekana nokufunwa kwalolu hlobo kuphela.
Icala libuyele emuva ku-2013, lapho i-Google ifinyelele esivumelwaneni ne-Sonos ukwenza uhla lwezipikha zalo mkhiqizi luhambisane ne-Google Play Music. Ngaleso sikhathi, yenze kwalula ku-Google ukuklama izipikha zazoUma ucabanga ukuthi njengoba iGoogle ingazenzanga izipikha, ngeke kube nankinga.
Kwakungaleso sikhathi lapho I-Google ifunde ngobuchwepheshe bamagumbi amaningi be-SonosKepha kuze kwaba ngo-2015 lapho iqale khona ukwephula ngamabomu lobu buchwepheshe bokuphathelene nokwethulwa kweChromecast Audio. Kusukela lapho, i-Google ihlanganise lobu buchwepheshe emikhiqizweni engaphezu kweyishumi nambili, yephula amalungelo obunikazi bayo, hhayi kuzipikha kuphela, kepha nakwi-Smartphones, amaphilisi, namakhompyutha.
UJosé Castaneda, okhulumela i-Google, uziphikile izinsolo zikaSonos kwiNew York Times:
Kusidumazile ukuthi uSonos uwafakile la macala esikhundleni sokuqhubeka nezingxoxo ngokuthembeka. Sixoxa ngalezi zimangalo futhi sizozivikela ngamandla.
Esikhundleni sokuqhubeka nezingxoxo... kukhombisa ngokusobala lokho uma bekopishe ubuchwepheshe bakho kepha kubonakala sengathi bebengahlosile nganoma yisiphi isikhathi ukufinyelela esivumelwaneni sokuthula sawo womabili amaqembu.
UNatalie Hereth, okhulumela i-Amazon, uthi inkampani kaJeff Bezos ayephulanga amalungelo obunikazi eSonos:
Umndeni wamadivayisi we-Echo nobuchwepheshe bethu bomculo obunamagumbi amaningi bakhuliswe ngokuzimela yi-Amazon.
SI-onos ithi i-Google yephule amalungelo obunikazi angaba ngu-100Yize isidingo sigxile kuphela ku-5 kuzo, kufaka phakathi indlela izipikha ezingenantambo ezingaxhuma futhi zivumelane ngayo. Inkampani yaseCalifornia iSonos ifuna ukuqulwa kwejaji futhi ifuna ukulimala, isinxephezelo sezezimali esingacacisiwe ngaphezu komyalelo wenkantolo wokumisa ngokushesha ukuthengiswa kwayo yonke imikhiqizo yenkampani yokusesha esebenzisa amalungelo obunikazi bayo.