Noma iyiphi inkampani ethengisa umkhiqizo noma isevisi, ngezikhathi ezithile iyawenza Izifundo zemakethe ukuthola ulwazi olubalulekile olungase lusetshenziselwe ukusungula izindatshana ezintsha noma imikhankaso yezentengiso.
futhi i-Apple ayihlukile kunezinye izinkampani. Ufuna ukwazi yonke into ngamakhasimende akho. Ngaphezu kwakho konke, okuthandayo nezintandokazi zakho. Kungaba usayizi wesikrini we-iPhone, noma yimiphi imibala yamakesi athengiswa kakhulu. Konke kusebenzela ukudala imikhiqizo emisha, yokuthengisa eyengeziwe. Futhi isici esibaluleke kakhulu ukwazi bangakanani abasebenzisi yamadivayisi ahlukene we-Apple.
I-CIRP Uzinikele ekwenzeni izifundo zezohwebo ezinkampanini ezinkulu. Ukusuka ekutholeni ukuthi yimiphi imibala ethengiswa kakhulu ye-iPhone, ukuya kokwazi ukuthi umsebenzisi osemusha ugqoke usayizi ongakanani we-Apple Watch. Noma yini izokwazi "ukulungisa" ukukhishwa okulandelayo ezindaweni ezihlukene zemakethe lapho kuqondiswe khona.
Futhi kuleli sonto ithe iKhabhinethi ishicilele entsha umbiko ulwandle oluthakazelisayo Inesihloko esithi “The Apple Ecosystem Age Profile Works”, futhi izama ukuchaza ngezibalo zangempela ukuthi hlobo luni lwedivayisi (i-iPhone, i-iPad noma i-Mac) olusetshenziswa umsebenzisi ngokuya ngeminyaka yabo.
Futhi ngesikebhe maduzane, ubheka ucwaningo olushiwo, into yokuqala okufanele uyiqaphele ukuthi umsebenzisi wedivayisi ye-Apple mncane kakhulu. Abancane kakhulu kunomsebenzisi ojwayelekile waseNyakatho Melika walolu hlobo lwedivayisi. Sibhekisela ku-iPhone, i-iPad ne-Mac.
Ngakho, izibalo zikhomba lokho 50% wabo bonke abasebenzisi kulawa madivayisi amathathu we-Apple abe phakathi Iminyaka ye-18 ne-34. Futhi uma sivula ububanzi kusukela ku-18 kuya ku-44 ubudala, isibalo sikhuphukela ku-70%. Njengomphumela walokho, u-30% kuphela wabasebenzisi balawa madivayisi angaphezulu kweminyaka engama-45 ubudala. Curious, curious kakhulu.
Futhi uma simba sijula kudivayisi ngayinye, isilinganiso seminyaka yabasebenzisi be-iPhone ne-iPad siyefana kakhulu, esikhundleni salokho, Abanikazi be-Mac bancane kancane. Lokhu kusho ukuthi imikhankaso yezikhangiso lapho abantu abasha bebonakala njalo isebenza kahle kakhulu. Ngakho labo abaseCupertino kufanele bacabange ukuthi bangaheha kanjani umthengi omdala. Indawo yemakethe, esazoxhashazwa.