Lokacin da Apple ya fitar da nau'ikan iPhone 6 ɗin guda biyu, shahararrun masu amfani sune ƙirar inci 4,7. Ya kasance wani abu mai ma'ana, la'akari da cewa masu amfani da iPhone sun fito daga allon 4 ko 3.5-inch na iPhone 5 / 5s ko 4 / 4S bi da bi. Amma, a cewar Abokan Hulɗa na Abokan Ciniki, ƙirar inci 5.5 tana samun karbuwa kuma iPhone 6s Plus kula har 37% na tallace-tallace na farkon kwanaki 30, yayin da iPhone 6 Plus ya kasance a 25% a cikin watan farko da aka siyar a 2014.
A gefe guda, rahoton ya kuma tabbatar da cewa Masu amfani da Android suna yanke shawara a kan iPhone fiye da kowane lokaci, duk godiya ga iPhone 6s. A 2014, yawan switchers ya kasance 12%, yayin wannan shekarar yawan masu amfani waɗanda suka sauya daga kore robot zuwa apple ya kai kashi 26%, fiye da ninki biyu fiye da watanni 12 da suka gabata.
An koyaushe cewa Apple baya yin binciken kasuwa, amma da alama cewa akan batun alamu o wayar hannu ba haka bane. Wasu manazarta sun daɗe suna faɗin cewa tallace-tallace na manyan wayoyi za su ƙaru a ƙarshen 2014, don haka Apple ya yanke shawarar ƙara girman iphone a lokacin da ya dace. Ba na tsammanin cewa kamfani mai girman Apple ya yi sa'a, idan ba haka ba ya sami damar jiran lokacin da ya dace don ƙaddamar da manyan wayoyi lokacin da gaske suka fara sha'awa. Dayawa, gami da Wozniak, suna ganin Apple bai makara ba, amma binciken Abokan Hulɗa na Abokan Ciniki bai yi daidai da iWoz ba.
Wani bayani na karshe a cikin rahoton shi ma abin ban sha'awa ne, kuma wannan shi ne cewa kashi 71% na masu amfani sun ce Apple ya fada musu fa'idar iphone 6s da 6s Plus don su sami sabuwar wayar. Watau, sun rinjayi kwastomomi. A cikin 2014, kwastomomi "an gayyace" su sayi iPhone 6 sun kai kashi 91%.
