da zabe Kayan aiki ne masu fa'ida sosai don sanin abin da ya faru game da wani al'amari ko don sanin cikakken bayani game da takamaiman yawan jama'a. Akwai safiyo da yawa da aka sadaukar don masu sauraro da yawa. Yawancin waɗannan binciken, musamman a Amurka, sun fito ne daga manyan kamfanoni na bankuna masu zaman kansu ko kuma kuɗaɗen saka hannun jari waɗanda ke ba da damar kusan isa ga yawancin jama'a kai tsaye. Sabon bincike na matasa a Amurka, wanda Piper Sandler ya kirkiro, ya tabbatar da haka 87% na matasa a Amurka suna da iPhone kuma 88% suna tunanin cewa wayar hannu ta gaba zata zama iPhone.
87% na matasa a Amurka suna da iPhone kuma 88% sun yi imanin cewa iPhone zai zama wayar hannu ta gaba
Sanda sander banki ne mai zaman kansa na hannun jari na Amurka da sabis na kuɗi, sadaukarwar jama'a, kuɗin jama'a da kamfanin bincike na tsaro. Daga cikin dimbin manufofinsa akwai Binciken na Generation Z na shekara biyu wanda ake gudanarwa duk shekara ga matasa sama da 14000 a Amurka.
A cikin wannan binciken, an tambayi matasa abubuwa da dama na rayuwarsu ta yau da kullum. Daga cikin wadannan bangarorin, sun yi tambaya model amfani, Menene suke kashe kuɗin da aka ajiye akan su, wane nau'ikan nau'ikan ke yanke shawarar kashe ƙarin tanadi ko menene matsakaicin albashin su idan suna aiki. Har ila yau, a kan lokacin da ake amfani da shi wajen cin wasanni na bidiyo, ainihin gaskiya, da kuma kasida waɗanda sune manyan masu tasiri ko kafofin watsa labarai na nishaɗi da matasa suka fi cinyewa wanda matsakaicin shekarun karatun ya kai shekaru 15,8.
Babban bayanan da aka jefa a kusa da wayoyin hannu shine cewa Kashi 87% na waɗanda aka bincika suna da iPhone a hannunsu. A gefe guda, 88% na matasa sun yi niyyar siyan iPhone lokacin da za ku canza tashoshi. Idan muka canza na uku kuma muka je sashin smartwatch, kawai 31% na matasa sun mallaki Apple Watch.
Waɗannan bayanan suna wakiltar girma idan aka kwatanta da shekarun da suka gabata. Idan muka ɗauki bayanan daga 2012, a lokacin kawai 40% na waɗanda aka bincika suna da iPhone.