Amazon, kamar WhatsApp a lokacin, shine farkon wanda ya isa kasuwa ga masu magana da kaifin baki hannu da hannu tare da zangon magana na Echo a cikin 2014, wannan ya bashi damar zama shugaban kasuwa, kasuwar da ke ci gaba da mamayewa kuma za ta yi hakan a cikin shekaru masu zuwa.
Sabbin alkaluman da kamfanin eMarketer ya wallafa sun nuna cewa Yankin Amazon na yanzu a Amurka ya kai kashi 72,9%, wanda ke wakiltar karuwar 2% idan aka kwatanta da 2018. Wannan adadi ya kamata ya faɗi a cikin 2019 zuwa 69,7% a 2020 kuma zuwa 68.2% a 2021, yayin da sabbin zaɓuɓɓuka akan kasuwa suka zama sanannun kuma sanannun mutane.
Amazon, ƙarin shekara ɗaya, yana cikin farkon matsayi na darajar tare da ninki biyu na rabon da Google ke da shi, 31.1% a karshen 2019. Yayinda aka kiyasta rabon Amazon zai ragu a 2020 da 2021, ana sa ran kason Google zai tashi zuwa 31,7% a 2020 da 32% a 2021.
Sauran kason kasuwar an rarraba shi, har sai ya zama 100%, ya kasance 2019% a 17,9, rabon da zai tashi zuwa 18,4% a 2020 kuma zuwa 18,8% a 2021. A cikin wannan rukunin, mun sami duka HomePod na Apple, kamar masu magana da Harmon Kardon da Sonos One.
A cewar Victoria Petrock, Babban Manajan a eMarketer:
Tunda Amazon ya fara gabatar da Echo, ya gina jagora mai tilastawa a cikin Amurka kuma yana ci gaba da shawo kan ƙalubalen manyan abokan fafatawa.
A baya muna tsammanin Google da Apple za su ƙara shigowa cikin wannan kasuwa, amma Amazon ya kasance mai zafin rai. Ta hanyar miƙa na'urori masu araha da haɓaka ƙwarewar Alexa, kamfanin ya kiyaye roƙon Echo.
Kasuwa don masu iya magana da hankali a Amurka, zai karu zuwa masu amfani miliyan 83,1, 13,7% fiye da shekarar da ta gabata, ci gaban da zai ragu nan da 2021.
