Kamfanin Cupertino ya kafa kyakkyawan misali tare da AirPods, duk da yawan "dariya" da wasu kafofin watsa labarai suka yi ƙoƙari su tsokano tare da isowar belun kunne, ana kushe shi da maimaita abubuwa sau da yawa, gaskiyar ita ce, sun zama abin misali a cikin masana'antar , a zahiri ana sayar da karin kwafin AirPods fiye da na kunnen TWS daga alamun da yawa masu dacewa. Ko ta yaya Apple ya sami mahimmin jiji a cikin wannan belun kunne na Gaskiya mara waya kuma yana da niyyar kaiwa raka'a miliyan 100 da aka siyar a shekarar 2020, Kuna ganin zai iya cimma wannan mahaukacin adadi?
Duk da yake gaskiya ne, Apple bashi da AirPods kawai a cikin Tsarin mara waya ta Gaskiya, kamfanin Cupertino shima yana da Beats kuma tuni akwai wasu belun kunne na TWS akan kasuwa daga wannan kamfanin wanda Apple ya ƙidaya a matsayin tallace-tallace. Koyaya, tabbataccen abu ne bayyananne cewa AirPods, a kowane ɗayan bambance-bambancen sa, shine samfurin tauraruwa, yayin da Beats a bayyane yake samfuran samfuran ne. A cikin kwata na ƙarshe na 2019 kasuwa na wannan samfurin ya haɓaka da 53% idan muka kwatanta shi da daidai lokacin na shekarar da ta gabata, yana samar da ribar dala biliyan 6.600, wanda 62% ya tafi kai tsaye zuwa Apple, wanda ya sayar da 41% na 51 raka'a miliyan.
A kasuwa don belun kunne na TWS sama da $ 100, Apple shine mai nasara, yayin da ke ƙasa da $ 100 kasuwa ta rarraba sosai bisa ga Counterpoint. Dangane da waɗannan tsinkayen, kamfanin Cupertino yana fatan kaiwa 100 miliyan AirPods da aka siyar (TWS gaba ɗaya) a cikin shekarar 2020, kodayake wannan a bayyane ya dogara da dalilai da yawa, kamar sabuntawar AirPods V2 da ke kasuwa a halin yanzu, ko canjin farashin iri ɗaya, wanda da alama ba za a iya zartar da shi ba.