Spotify kawai ya sanar a yau, Satumba 29, cewa ta buɗe tsarin yaɗa kide-kide a cikin Japan, babbar kasuwar kiɗa baya ga Amurka ta Amurka. Mun fahimci dalilan irin wannan jinkirin, muna tunanin cewa matsalolin doka da na al'adun masu kiyaye tattalin arziki, suna magana ne game da mazaunan ƙasar ta fitowar rana. Watanni 18 kenan tun lokacin da Spotify ta bude ofisoshinta na farko a Japan, kuma a yau ta saki tsarin kida mai gudana tare da mafi yawan masu amfani a doron kasa, tare da sa hannun Bature. Bari mu leka kasuwa don yawo da kiɗan dijital gaba ɗaya a Japan.
A duk tsawon wannan lokacin, a cewar TechCrunch, Spotify ya kasance a kulle cikin tattaunawa tare da kamfanoni da masu mallakar hakkin kiɗa, da niyyar miƙa abin da suke ganin ya dace. Koyayako, babban kishiya shine Apple Music, wanda ya fara zuwa, a cikin ƙasa inda Apple ke da kyakkyawan yanayin masu amfani masu aminci.
Tallace-tallace kiɗa a Japan suna samar da kusan dala biliyan 3.000 kowace shekara, kasuwa ta biyu mafi ƙarfi mafi ƙarfi a wajen Amurka. Koyaya, babban cikas a Japan shine galibi har yanzu sun fi son siyan kiɗan dijital da ƙirƙirar kwafinsu akan CD, kan zaɓar sabis na yawo wanda aka ci gaba da haɗa shi da intanet. Wannan shine dalilin da ya sa wannan isowa na Spotify da nufin canza yadda Jafananci ke fahimtar kiɗa.
A gefe guda kuma, Spotify zai zama kawai kyautar kiɗa mai yawo kyauta a Japan, mun riga mun san cewa Apple Music baya bayar da kyauta kyauta, misali. Duk wannan yana zuwa ne kamar yadda Spotify ya sanar cewa yana da sama da masu amfani da biyan miliyan 40, yayin Apple Music ya makale a miliyan 17. A takaice, Spotify na da masu amfani da miliyan 175 a kowane wata, cikas mai wuya ga kiɗan apple.
