La gudana kida ya zama abin taimako ga rayuwarmu ta yau da kullun. Idan muka tambayi kowane mai amfani da irin sabis ɗin da suke amfani da shi, amsar su zata kasance tsakanin waɗannan zaɓuɓɓukan: YouTube, Spotify ko Apple Music. Wadannan ayyuka uku suna sarrafa kasuwar kiɗa mai gudana. Koyaya, kodayake duk sabis suna girma, musamman Apple Music da Spotify, har yanzu akwai manyan bambance-bambance.
Sabbin bayanan da Spotify suka bayar sunyi rahoton cewa sabis ɗin ya sami nasarar kawo ƙarshen kwata tare da 96 miliyan masu biyan kuɗi, kusa da shingen miliyan 100. A halin yanzu, sabon bayani game da Apple Music ya sanya shi a cikin masu biyan kuɗi miliyan 60 kamar na Nuwamba bara. Amma ba duk sakamakon Spotify bane mai kyau ...
Adadin masu yin rijista ya haɓaka amma kuma na amfani da kyauta na Spotify
Kamfanin Spotify ya sanar da bayanan hukuma na zango na karshe. A cikin su muna ganin yadda suka sami damar kulawa 207 miliyan masu amfani. Kari akan haka, adadin masu biyan kuɗi (waɗancan masu amfani waɗanda ke da tsarin biyan kuɗi na Premium) suna cikin 96 miliyoyin masu amfani. Wadannan bayanan, idan aka kwatanta da na shekarar 2017, zamu ga cewa akwai karuwa a 2018 na a 36%.
Bayanai na ci gaba. Kuma ba su da kyau sosai. Kodayake adadin masu biyan kuɗi na Premium sun ƙaru, hakanan ya karu yawan masu amfani da amfani da Spotify kyauta. Takamaiman adadin waɗannan masu amfani ya karu da 29% idan aka kwatanta da bara, wanda ke nufin yawancin masu amfani a cikin ayyukan kyauta da na biya. Wannan bayanan ba mummunan bane saboda waɗanda suke amfani da sabis ɗin suna da amfani zasu iya siyan sabis ɗin Premium a cikin watanni masu zuwa.
Game da kudaden shiga da Spotify ya samu wannan kwata kwata da suke 94 miliyan kudin Tarayyar Turai. A taron manema labarai da kuma cikin takaddar bayani kan wadannan bayanai, an nuna cewa an samu wannan bayanan ne saboda faduwar farashin hannun jari. Ba tare da wannan ba, a cewar masu sharhi, Spotify zai yi kusan kashi ɗaya cikin huɗu na kuɗin shiga.
A gefe guda kuma, Spotify yana samun wasu ƙananan farawa waɗanda aka keɓe don duniyar kwaskwarima a cikin 'yan watannin nan. Wataƙila a cikin 'yan watanni masu zuwa za mu gani akan Spotify babban dandamali da madadin mai kyau zuwa manyan ayyukan kwasfan fayiloli kamar su iTunes Store kanta ko iVox.
