Kamar yadda kamfanin Sweden ya ci gaba da shirya don IPO, Spotify ya kasance mai da hankali ga kulawar kafofin watsa labarai na fasaha. A cikin sabon rahoton da kamfanin ya gabatar, ya ce a karshen shekara, yawan masu biyan kudin ya kasance tsakanin miliyan 92 zuwa 98, alkalumman da a yau suke da kyakkyawan fata, ganin ci gaban kamfanin a halin yanzu a watannin baya.
A yau, sabis ɗin kiɗa mai gudana ta Apple ya kai miliyan 36 masu biyan kuɗi, wani adadi wanda ya sanya shi tare da kusan rabin masu biyan kuɗin da kamfanin Sweden ke da shi a halin yanzu. A cewar Eddy Cue, wanda ya sanar da sabon adadin yawan masu rajistar Apple Music, a yanzu haka akwai masu amfani da miliyan 8 da ke gwajin aikin yawo da wakokin Apple.
A cikin wannan rahoton, Spotify ya yi amfani da kwatancen kyauta don ayyana biyan kuɗin.
Muna ayyana masu biyan kuɗi na Premium azaman masu amfani waɗanda suka kammala rajista tare da Spotify kuma sun kunna hanyar biyan kuɗi don sabis na Premium. Masu biyan mu na Premium sun hada da duk asusun da aka yiwa rijista a cikin Family Plan din mu. Tsarin Iyalinmu ya kunshi babban mai biyan kuɗi da har zuwa ƙarin ƙaramin asusun ajiya guda biyar, wanda zai bawa kusan masu biyan kuɗi har shida shida na biyan kuɗi zuwa Tsarin Iyali. Subswararrun masu biyan kuɗi sun haɗa da masu biyan kuɗi waɗanda ke cikin lokacin kyauta har zuwa kwanaki 30 bayan sun kasa biyan kuɗin biyan kuɗin su.
Ma'anar da yadda adadin masu biyan kuɗi suka ƙidaya, duka Apple da Spotify yana da asiri lokacin da muke magana game da asusun iyali, amma ya fi yiwuwa Apple ya kirga yawan masu biyan kuɗin da yake da su yau a cikin wannan hanyar.
Duk da tsammanin kamfanin, alkaluman game da yawan masu rajistar a ƙarshen 2018 sun nuna raguwar ci gaban kamfanin. Kudaden shiga a shekarar 2017 sun karu da kashi 39%, amma bisa hasashe, kamfanin yana tsammanin haɓaka a wannan shekara tsakanin 20 zuwa 30%.
