Apple Watch ya fadi zuwa 5% na kasuwar kayan da ake sawa a duniya

Kasuwancin duniya na kayan da za'a iya sawa ko kayan sawa suna ci gaba da bayar da ci gaba mai ban sha'awa wanda ya kai lambobi biyu kuma wannan babu shakka ya nisantar da fargabar wani yanki mai cikakken ƙarfi wanda, bayan haɓakar farko, da alama ya lalace. Duk da haka, akwai masu sanya kaya da masu sanya kayaA takaice dai, wannan bangare na masana'antar a sarari yake kuma a bayyane ya kasu kashi biyu bayyanannun bangarori biyu dangane da aiki da farashi, amfanin mai amfani da nasara.

Muna magana ne game da kayan sawa na yau da kullun a gefe guda, kimanta mundaye irin su Xiaomi Mi Band ko Fitbit's Charge 2, sun mai da hankali kan kiwon lafiya da motsa jiki da kuma farashi mai rahusa, da agogo masu kyau ko agogo na wayoyi, waɗanda ayyukansu ba su keɓaɓɓe sosai ba kuma farashin su sun yi yawa ga yawancin masu amfani.

Abubuwan sawa na asali sun mamaye masana'antar 'mafi girman sarauta'

Kuma a tsakiyar wannan wasan kwaikwayo, kodayake Apple Watch ya ci gaba da kasancewa mafi kyawun smartwatch a duniya, a cikin shekarar da ta gabata ya yi asarar fiye da kashi biyu bisa uku na kasuwar na'urorin da za a iya sawa (ciki har da na asali da smartwatches). An tabbatar da hakan ne ta hanyar bayanan da aka bayyana ta sabon rahoton da kamfanin bincike na kasuwa IDC ya shirya, wanda kuma ya nuna ikon da ba a yarda da shi ba na kayan sawa na asali, wanda ya cancanci "sarauta mafi girma."

Babban abin da za a iya cimmawa bayan wallafa wannan rahoton shi ne masu amfani suna nuna fifikon su don sauƙi, madaidaiciyar na'urori, mai da hankali kan lafiyar jiki da motsa jiki wanda, ƙari, sun fi rahusa fiye da agogon Apple da sauran agogo masu kaifin baki daga wasu kamfanoni.

A wannan ma'anar, Na'urorin da za a iya amfani da su suna wakiltar kashi 85% na sashin sashin a cikin kashi na uku na 2016, wanda ke wakiltar haɓakar lambobi biyu idan aka kwatanta da daidai lokacin na shekarar da ta gabata, a cewar IDC.

A saman na'urorin da za'a iya sanyawa, Fitbit yana tsaye kuma yana kiyayewa, wanda ba wanda yake kulawa da shi, a halin yanzu, don ƙwace shugabancin da ya riga ya kai 23%, idan aka kwatanta da 21,4% shekara ɗaya da ta gabata. Mafi yawan abin zargi ga wannan ci gaban ya kasance ɗayan sabbin abubuwan da aka ƙaddamar, Fitbit Charge 2. A cikin cikakkun lambobi, Fitbit ta shigo da kusan mutane miliyan 5,3 da za a iya sawa a cikin kwata.

Xiaomi ta kasance a matsayi na biyu, matsayin da IDC ke dangantawa da ƙananan farashin Mi Band, mafi ƙanƙanci fiye da irin waɗannan na'urori da wasu kamfanoni ke bayarwa. Duk da haka, kasuwar kasuwar Xiaomi ta kasance ba ta canzawa ba tunda ta tashi daga 16,4% na rabon kasuwa na shekara guda da ta gabata zuwa 16.5% na rabon kasuwar yanzu da kusan raka'a miliyan 3,8 da aka shigo da su a cikin zangon binciken.

Matsayi na uku shine na Garmin, tare da jigilar raka'a miliyan 1,3 da rabon kasuwa na 5,7%.

Kuma a ƙarshe mun zo Apple Watch wanda yake a matsayi na huɗu tare da kawai kashi 4,9% na kasuwa a cikin bangaren kayan sawa da kuma raka'a miliyan 1,1 da aka shigo dasu a zango na uku na shekarar 2016. Faduwar tana da matukar mahimmanci idan muka kwatanta ta da jigilar kayayyaki miliyan 3,9 da kaso 17,5% na kasuwar a kwatankwacin shekarar da ta gabata.

Har yanzu dai farkon wayewa ne, amma tuni munga canji mai ban mamaki a kasuwa. Lokacin da ake saran kallon agogo ya zama jagora, kayan sawa na yau sun zama na koli .. Sauƙi abu ne na tuki kuma wannan yana da kyau a cikin manyan masu siyarwa, tare da mutane huɗu cikin biyar da suke ba da kayan aiki mai sauƙi. A hangen nesa, na'urori da yawa suna mai da hankali kan kayan sawa da farko yayin barin fasaha don haɗuwa tare da bango.In ji masanin binciken Jitesh Ubrani a IDC Trackers Trackers

IDC ta danganta faduwar Apple a cikin QXNUMX ga "layin tsufa" da "ƙirar mai amfani mara amfani". Kuma kodayake kamfanin ya magance waɗannan batutuwa tare da ƙaddamar da Apple Watch Series 2, wannan ya faru ne a tsakiyar watan Satumba don haka ba ta da cikakken tasiri a lokacin kwata na uku.

Adadin su ne yadda suke, duk da haka, ya dace a kwatanta na'urori kamar Apple Watch (agogo masu kaifin baki) tare da na'urori irin su Mi Band (ƙididdigar mundaye) da kuma yanke shawara daga gare ta? To haka ne kuma a'a. Haka ne, saboda nau'ikan nau'ikan nau'ikan nau'ikan kasuwancin wearable ne. Kuma babu, saboda nau'ikan na'urori ne daban daban, masu farashi daban daban da kuma masu sauraro daban.