Valuableari da daraja, mafi daraja, mafi kyawun Shugaba, hoto mafi kyau, ƙwarewar kasuwa mafi girma, mafi ƙaunata ... Daga Amurka muna karɓar jerin tsararru akai-akai, wasu daga cikinsu suna da ban mamaki yadda zai yiwu kamar waɗanda aka fi so, wanda zanyi magana dasu game da kwanaki masu zuwa, saboda akwai kuma darajar kamfanonin da mafi yawan masu amfani suka kiyasta.
A cewar kamfanin bincike na Brand Finance, Amazon ya mamaye Google da Apple a matsayin mafi daraja a Amurka. Apple ya ci gaba har tsawon shekara a matsayi na biyu, don haka babban abin da matsayin Amazon ya shafa shi ne kamfanin bincike na Google. Kamar yadda yake al'ada a cikin irin wannan darajar, 7 daga cikin manyan kamfanoni 10 kamfanonin kera ne.
A cewar wannan tuntubar, duka Amazon da Apple sun sami ci gaba na ban mamaki a cikin 'yan watannin nan, amma na Amazon ya fi haka girma. Darajar darajar Amazon ta karu da kashi 42% zuwa dala biliyan 150.800, yayin da darajar Apple ta karu da kashi 37% zuwa dala biliyan 146.300. Ci gaban Google ya kasance 10% kawai (dala biliyan 120.900), shi ya sa kamfanin ya sauka daga matsayin farko.
Kamfanoni goma masu daraja a Amurka sune, gwargwadon matsayin su a cikin jeri:
- Amazon
- apple
- AT&T
- Microsoft
- Verizon
- Walmart
- Wells Fargo
- Chase
Hanyar da Brand Finance yake amfani da ita don aiwatar da wannan rarrabuwa yana da rikitarwa da rikitarwa. Brand Finance yana ƙididdige ƙididdigar alama ta amfani da tsarin Taimakon Sarauta, wata hanyar ƙirar daraja wacce ta dace da ƙa'idodin masana'antu waɗanda aka tsara a cikin ISO 10668, don haka dole ne masana'antar ta karɓa ee ko a, koda kuwa azaman hanyar fuskantarwa ne don gano wanne ne kamfani mafi daraja a duniya.
