Duk da ci gaban da kamfanin Apple ya samu a 'yan shekarun nan, Amazon ya mamaye darajar kamfanoni masu daraja a duk duniya, matsayin da mutanen Cupertino kawai suka ƙwace daga gare shi, a cewar Brand Finance. Lokaci na karshe da Apple ya hau kan wannan matsayin shi ne shekaru 5 da suka gabata.
Ma'aikatar Kuɗi ita ce tuntuba ta ƙimar daraja a duniya. Yana gina wannan darajar ne bisa dalilai da yawa kamar tasirin alama, ƙarfin alama, da sauran tambayoyi masu rikitarwa kamar nawa alamar zata caji don haƙƙin mallaka idan ta daina sunan ta.
A cewar Babban Daraktan Kamfanin Brand Finance na Amurka Laurence Newell
Kyautar Steve Jobs ta ci gaba da gudana ta cikin Apple, tare da kirkirar kirkirar DNA. Yayin da Apple ya kwato taken kamfani mafi daraja a duniya daga Amazon, shekaru biyar tun lokacin da ya kasance na karshe, muna shaida shi yana tunani daban. Daga Mac zuwa iPod, iPhone, iPad, Apple Watch da sabis na biyan kuɗi, zuwa rashin iyaka da ƙari.
Jerin kamfanoni masu mahimmanci sune Apple suka biyo baya sannan Amazon ke biye dasu. A wuri na uku mun sami Google, wanda ya fadi matsayi daya, ya biyo baya Microsoft wanda ya kasance a matsayi na huɗu kuma Samsung, wanda kuma ke riƙe da matsayi na biyar azaman mafi ƙimar daraja a duk duniya.
Si muna kwatanta daidaiton alama tare da kasuwancin kasuwa, Apple ya kai dala tiriliyan 2.4, Microsoft tiriliyan 1.8, Amazon tiriliyan 1,6 da Google tiriliyan 1,26.
Ya kamata a tuna cewa a cewar wannan kamfanin Apple shine mafi ƙima, kuma da alama a cikin makonni masu zuwa za a buga su sababbin karatun da ke tabbatar da wannan bayanan ko kuma sun sanya Amazon a matsayin kamfani mafi daraja a kasuwa, tun a cikin 2020, kamfani ne ya haɓaka sosai saboda dalilan da duk mun sani.
