Cewa Apple yana daya daga cikin mahimman kamfanoni a duniyar fasaha bai kamata ya bawa kowa mamaki ba. A saboda wannan dalili, ana kiran Apple mafi girman kamfani a duniya ko dai aƙalla abin da za mu iya karantawa a cikin rahoton kamfanin Millard Brown bayan mun gudanar da binciken kasuwa mai yawa. Apple ya kara darajar alama tun bara da kashi 67% kai kimanin darajar dala biliyan 246,9.
Shekaran da ya gabata wannan madaidaicin ikon Google ya mamaye shi, bayan da suka jagoranci shi a cikin shekarun 2011, 2012 da 2013. Kaddamarwa a ƙarshen 2013 na iPhone 5s ya kasance abin takaici ga yawancin masu amfani waɗanda suka yi tsammanin waɗanda ke cikin Cupertino a ƙarshe za su ƙaddamar da kasuwar manyan fuska, abin da muke da shi ya jira har zuwa bara, tare da nau'ikan inci 4,7 da 5,5.
Tare da ƙaruwa na 67% kuma da darajar alama dala biliyan 247, Apple ya dawo zuwa lamba 1 a cikin darajar BrandZ na manyan kamfanoni 100 a duniya. Nasarar iPhone 6 tare da sabbin kasuwanni inda Apple ke bugawa matuka, China, sune manyan dalilan wannan karuwar. A cikin shekaru 10 da suka gabata, karuwar darajar Apple ta kasance 1446%.
A cikin rahoton, ban da Apple da Google, mun kuma samo manyan nau'ikan alamomin da ke da alaƙa da fasaha da kuma inda za mu ga yadda za a yi Microsoft, IBM, VISA, AT&T, Verizon, Coca-Cola, McDonalds da Marlboro manyan kamfanoni 10 Idan muka karanta, zamu sami Facebook a 12, Amazon a 1, HP a 39, Oracle a 44, Samsung a 45, da Twitter a 92.
Millard Brown ya faɗi cewa hanyar da aka yi amfani da ita don yin wannan rarrabuwa ya dogara ne akan ƙimar ƙimar sama da masu amfani da miliyan uku inda aka yi la'akari da samfuran daban daban 100.000 a cikin kasuwanni sama da 50 da kuma kwatanta kwalliyar da alamar ke bayarwa tare da aikinta a matsayin na'urar.