A cikin shekara, muna samun labarai daban-daban masu alaƙa da ko Apple ne mafi kyau ko mafi munin a wani yanki. Sabbin labarai masu alaƙa da Apple da martabarsa ana samun su a cikin menene kamfani mafi daraja a duniya a shekara ta bakwai a jere.
Apple ya kasance a saman wannan darajar shekaru 7 da suka gabata a matsayin kamfani mafi daraja a duniya gabaɗaya, ba wai kawai sama da sauran kamfanonin fasaha ba, har ma sama da kowane kamfani. Suna bi cikin tsari mai saukowa: Google, Amazon da Microsoft.
A matsayi na biyar mun sami Coca-Cola biye da Samsung, Toyota da Mercedes. Duk kamfanonin fasahar da ke cikin kamfanoni 8 masu daraja a duniya, sun sami ci gaba idan aka kwatanta da bara wanda ke zuwa daga 24% na Amazon zuwa 2% na Samsung, ta hanyar 9% na Apple, 8% na Google da 17% na Microsoft.
Interbrand, kamfanin da ke bayan wannan binciken, ya bayyana cewa:
Muna da zurfin fahimtar tasirin da alama mai ƙarfi ke da shi a kan manyan masu ruwa da tsaki waɗanda ke tasiri ga haɓakar kasuwanci, wato abokan ciniki (na yanzu da masu yuwuwa), ma'aikata da masu saka hannun jari. Brandsungiyoyi masu ƙarfi suna tasiri zaɓin abokin ciniki da ƙirƙirar aminci; jawo hankali, riƙewa da motsa gwaninta; da kuma rage kudin da ake kashewa. Hanyar ƙimar darajarmu ta musamman an tsara ta musamman don la'akari da waɗannan abubuwan duka.
El manyan kamfanoni 10 masu daraja shine mai zuwa:
- apple
- Amazon
- Microsoft
- Coca-Cola
- Samsung
- toyota
- Mercedes
- McDonalds
- Disney
Interbrand yayi la'akari da dalilai 10 idan yakai ga rarrabe kamfanoni: tsabta, jajircewa, shugabanci, amsawa, dacewa, jajircewa, bambance-bambance, daidaito, amincin gaske da kasancewa. Sakamakon kowane ɗayan abubuwan, ya ba Apple damar kai darajar darajar dala biliyan 234.000, 9% yafi na bara.