Tunda Apple ya sanar da cewa zai daina sanar da yawan tallace-tallace na na'urorinsa, duka iPhone, iPad da Mac da yawa sun kasance manazarta waɗanda suka tabbatar da cewa Apple ya kai kololuwa kuma daga wannan lokacin zuwa yanzu, komai zai tafi ƙasa. Dayawa sun kasance jita jita da karatuttukan da suka tabbatar da cewa sayarwar sabuwar wayar iPhone bata kasancewa kamar yadda ake tsammani ba.
Koyaya, sauran manazarta da karatu sun tabbatar da cewa tallace-tallace na iPhone XR musamman suna da kyau fiye da yadda ake tsammani, saba wa duk labarai game da shi. A ƙarshe, duk waɗanda suka yi iƙirarin cewa tallace-tallace ba su kasance kamar yadda ake tsammani ba kuma Apple ya kai kololuwa daidai ne, a cewar sanarwar da Apple ya aika wa kafofin watsa labarai bayan ya janye hannun jari daga kasuwar hannun jari.
Duk kamfanin da ke da niyyar yin bayani wanda zai iya yana matukar shafar farashin hannun jarin ku, kuna da alhakin cire su daga kasuwa kafin yin hakan, don kaucewa hakan a farkon lokacin, firgita da aikin tushe sun yaɗu sosai. Wannan shi ne abin da Apple ya yi, saboda sanarwar da ya kamata ta yi ba ta da kyau.
A cikin sanarwar da Tim Cook ya aika wa kafofin watsa labarai na rage tsammanin sakamakon sakamako na gaba, sakamakon kudi za a sanar a ranar 29 ga Janairu, an fallasa masu zuwa:
- Fatan farko ga Apple ya kasance na kudaden shiga tsakanin dala biliyan 89.000 da biliyan 93.000. Hasashen da ke faruwa a yanzu ya rage wannan adadin zuwa dala biliyan 84.000.
- Matsakaicin ribar Apple shine kashi 38%. Sakamakon kudi na gaba yana nuna karuwar rabin maki, sanya shi a 38.5%.
- Kudaden aikin da ake tsammani sunkai 8.700. A cewar Apple, wadannan za su karu zuwa miliyan 8.800.
- Bangaren samun kudin shiga da kashe kudade yana zuwa daga dala miliyan 550 zuwa dala miliyan 300.
- Matsakaicin haraji ya kasance iri ɗaya kamar yadda aka tsara da farko, yana tsaye a 16.5%
Menene dalilai?
- Tim Cook ya fada a cikin sanarwar cewa sun san hakan Ana daidaita aiki iPhone sake za su cutar da kwatancen shekara-shekara. Duk da yake tallace-tallace na iPhone X sun kasance sun fi mayar da hankali ne a rukunin kasafin kudin farko na kamfanin (Q1 2018), tallace-tallace na iPhone XS da iPhone XS Max sun yadu tsakanin farkon zangon kasafin kudin Q1 2019 da Q2 2019, tunda duka samfuran daga baya suka shiga kasuwa. .
- Ofarfin dala akan sauran kuɗaɗe Wannan ya cutar da canjin canjin akan sauran kuɗaɗen, abin da suka yi la'akari da shi wanda kuma zai iya rage ci gaban samun kuɗaɗe da kimanin maki 200 idan aka kwatanta da shekarar da ta gabata.
- Sabbin kayayyaki da yawa a kasuwa. A cewar Tim Cook, yana ba da sabbin kayayyaki da yawa a kasuwa a kusan lokaci guda, sun iyakance tallace-tallace na wasu kayan su, yana nufin Apple Watch Series 4, da iPad Pro, da AirPods da kuma MacBook Air.
- Raunin wasu kasuwanni masu tasowa ya cutar da tsammanin kamfanin.
A cewar Tim Cook, sauran abubuwan da ka iya shafar tallace-tallace na iPhone shine masu amfani sun saba da gaskiyar cewa masu aiki ba su ba da tallafi da yawa yayin sabunta tashoshin su, kuma wasu abokan cinikin (da yawa) sunyi amfani da raguwa mai yawa a farashin sauya baturi don ci gaba da iPhone har shekara guda ba tare da sabunta na'urar ba.
Sauran abubuwan da, a cewar Tim Cook, ya shafi sakamakon tattalin arzikin kamfanin shine rage kudaden shiga daga China, yana mai bayyana cewa kudaden shigar da suke shigowa daga kasar na wakiltar "sama da kashi 100% na karuwar mu na shekara-shekara na samun kudin shiga a duniya." Mafi yawan laifin shine saboda rikicin kasuwanci tsakanin China da Amurka.
Amma ba duka mummunan labari bane, a cewar Tim Cook, tunda yayi amfani da damar wajen nuna hakan akwai sakamako masu kyau da yawa a cikin kwata na ƙarshe, ya bayyana cewa kudaden da ba iphone ba ya karu da kashi 19% saboda Apple Watch da AirPods, yana kara kasuwancin kayan sawa da kashi 50% idan aka kwatanta da shekarar da ta gabata.